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Seven Brilliant Ads that Sex Sells So Well

by Amy Gifford

Sex sells best. We know that.

Thus, sex is being used to sell almost everything even though there are clearly products and services where sex should not be used. But sometimes, using sex to sell makes a lot of sense. Here are seven sexy ads that I think use sex brilliantly:

1. Sex Sells Massage Parlors

How improper and provocative can a napkin be? Studio Relax Erotik Massage advertises by using napkins that create an illusion of a hand in the fly. Brilliant?

Source: Billboardom

2. Sex Sells Divorce Attorneys

This hilarious outdoor ad reads "Life is too short, get a divorce."

Source: bloggingstocks

3. Sex Sells Valentine's Day Lingerie

These ads for Bendon Lingerie were posted on the street poles right before Valentines Day. Using street poles as stripper poles is brilliant, no?

Source: Ads of the World

4. Sex Sells Erotica Shops

This series of ads is for an erotica shop called Coco de Mer.

Source: Mikkelkrojer

5. Sex Sells Men's Magazine

Che Magazine combines the image of a gorgeous woman and a coupon skirt to get attention for their magazine. The tag line reads "Let us keep on dreaming of a better world." Using the desire to get a hot woman's number and offering a convenient means of getting it is brilliant, no?

Source: Ads of the World

6. Sex Sells Private Dancers

This ad for a British private dancer company was displayed directly on the flight path of all airplanes for an airport. Selling private dancing services to travelling businessmen is brilliant, no?

Source: Get Your OJ

7. Sex Sells Men's Underwear

To sell men's underwear to men, this ad series uses provocative images of women in common male fantasies, like a nurse and french maid.

Source: Ads of the World

What do you think? Do you like these ads? Do you think these ads were effective at using sex to sell their product?

For examples of great ads that prove sex can be used to sell practically anything, you can check out 15 Ads That Prove Sex Sells...Best?

Amy Gifford
Featured Blogger
InventorSpot.com

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Comments

Oct 18, 2007
by Casual Adventurer (not verified)

So good it sells itself.....

Yes indeed, Sex...... It meets all of the requirments for effective marketing. You like it, you want it, you can afford it (If you are happy with the kind that doesn't need accessories), you can accessorise it if you like, it's healthy, It family friendly (from the perspective you wouldn't have a family without it).......... Really, apart from the fact that you can't (or at least shouldn't) do it while driving your car..... Sex is so good it sells itself ....... In fact I feel like some right now......

Jul 8, 2008
by Anonymous

Sex sells and sells and sells

Great ads, they are all a little cheeky and of course targeted at the male population with a few exceptions. Do these ads work? Well, being a male, I'm going to have to say YES!

Check out more sexist advertising here http://www.thehouseofmarketing.co.za/?p=148

Aug 15, 2008
by Anonymous

Gets My Attention

For someone to see the ad, they have to look at it. For something to make you look, it has to be compelling. That leaves two options: Horror or sex. I'll take sexual attraction as the attention-catcher over fear any day.

Dec 27, 2008
by Anonymous

well all men love sex and

well all men love sex and any thing to do with it