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One Cool Ad Campaign: Shark Week

by Amy Gifford


The Discovery Channel provides factual variety programming focused primarily on the themes of popular science, history, and general knowledge about the world. These are usually showcased as documentaries globally.

To promote the documentary series Shark Week, over a week in January, Discovery Channel scattered a number of “shark-bitten“ surfboards around Sydney beaches.

Source: I believe in advertising

What do you think of this ads from the Discovery Channel?

Amy Gifford
Featured Blogger
InventorSpot.com

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