Perhaps this business was inspired by a hate of facial hair, or perhaps it's about self-improvement,
but in any case, this is one business that is clearly designed for stupid men. Not only does it teach them a fundamental skill they've probably been using during their entire adult life, it also charges them a ludicrous amount. Yes, it's a shaving school and keep on reading to find out exactly what it does and why.
London Barber Geo F. Trumper might not actually think that men are stupid enough to shave improperly without instruction, but it's really about marketing more than anything because they want their instructions to lead to the purchase of high-end men's beauty products for shaving and facial maintenance.
The shaving school offers one-on-one sessions to show men how to reduce razor burn and ingrown hairs; or there are group classes to help men get faces as soft as a baby's butt. There's an introductory Mach 3 course that goes for 50 GBP or an Open Razor shaving class, that's 90 minutes and costs 75 GBP.
Okay, so let's be serious here; there can be some real serious complications that come with shaving, nicks followed by toilet paper bandaids are never attractive. But do you think shaving lessons are really necessary or is this consumerism gone too far?
Via: Springwise
Beth Hodgson
Innovative Businesses Writer
InventorSpot.com
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Open Razor
Submitted on July 9th, 2009 by AnonymousI can understand an open razor shaving class as I think a lot of people would be dubious about using a cut throat razor. A class for using a Mach 3 however is ridiculous.
b2cwatch
Submitted on July 9th, 2009 by b2cwatchbesthttp://www.b2cwatch.com provides excellent customer service and extraordinary merchandise. We wish to inform and educate our customers on the historical and collectable values of Rolex and to help direct you in the in the important acquisition of a Rolex watch.
more research required
Submitted on July 9th, 2009 by AnonymousI think it's very unfair to make such derisory comments when you don't know the content of what's being taught. I suggest you send a male reporter along to the class and then a more reliable opinion can be given. I reckon he'll probably learn something and you may have to write something more thoughtful...
I'm with you on the open
Submitted on July 9th, 2009 by Fashion FindsI'm with you on the open razor, I don't know that anyone would want to try this at home without a little bit of instruction. Perhaps more people would embrace the more old-fashioned shaving methods that way.
For the third poster - lighten up, it's okay not to take things you read so seriously, as I didn't when writing this article. And it's about new and innovative business ideas, we're not investigative journalists here...plus, as I mention, the topics of lessons are outlined and the focus of this company is to market their products more than teach shaving. The complete course outlines are also included on the website, if you would like to take a look and learn more. You're welcome to share your opinion on what you think about the business idea, so it's appreciated.
Beth Graddon-Hodgson Innovative & Weird Fashions Writer/Innovative Businesses Writer
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I agree with the first poster
Submitted on July 9th, 2009 by Chris WeissAn open razor course would actually be kind of cool. Not that I'd be that inclined to take one, but it would be a novelty. Indeed, the Mach 3 course sounds like a real waste of time. I'm not sure why poster 3 took such offense, I think you give a pretty accurate and thoughtfult treatment of what most would consider a borderline-useless service.
Interesting...
Submitted on July 10th, 2009 by AnonymousThese are the types of courses that I'd like to take when I was 17... I usually nicked myself to oblivion sometimes trying to get the closest shave possible before a party. ;-)
Now, that open razor class is interesting.
Thanks Chris, it comes with
Submitted on July 11th, 2009 by Beth HodgsonThanks Chris, it comes with the territory I suppose. I'm always open to constructive criticism, but it does irk me a bit when criticism happens with lack of actual insight!
I think a lot more men (or even women, as a way to pamper their men) might try the open razor course if it came with a lower price tag attached.
Beth Hodgson
Innovative Business Writer/Fun Fashions Writer
http://twitter.com/WriteSourcing
I'm not sure if this would
Submitted on August 31st, 2009 by AnonymousI'm not sure if this would ever take off - school should start for men when they are children, with their fathers as teachers. If someone wasn't skilled at shaving, then they would be forced to deal with small cuts their whole lives, which I'm sure is an incentive for someone to start learning how to properly shave. It's not similar to a skill like helping a woman with her hair which frequently requires a professional cosmetology class.