Size Matters...10 Gigantic Ads that Grab Attention

7. Rodenstock Eyewear

A sculpture made by the Berlin artist Stefan von Essen which looks like a giant banana peel, was set in various shopping malls. Wearing bifocal glasses by Rodenstock you can’t overlook a slippery banana peel on the street.

Source: Ads of the World

8. Paper Bag

This one big paper bag was placed over ads in shopping malls in New Zealand to promote the new season of Ugly Betty.

Source: I believe in advertising

9. Penline Tape

What a billboard...this huge roll of tape is actually holding up the billboard.

Source: Ads of the World

9. Cuttin' Up

The pick in the tree reads, "Cuttin' Up. A play about barber shops."

To promote the Alliance Theatre's production of Cuttin' Up, a play about the culture of the African-American barber shop, the advertiser created a guerilla campaign based on a classic icon that figures prominently in the play - the afro pick. They produced a series of five-foot-tall afro picks and then set them in large shrubs and bushes around the city.

The goal was to generate buzz and ticket sales, and they got both – five stories on the local news, and a 60% increase in ticket sales.

Source: Ads of the World

Which of these do you think works the best? What do you think of the idea of using really big oversized ads? Do you think they are more effective at grabbing your attention? What type of product is a natural for oversized advertising? Do you like the ones I picked or do you know of any that are better?

Amy Gifford
Marketing Blogger

Oct 8, 2007
by Anonymous (not verified)

Double take

Fed Ex Kinkos wins it for me - if I saw one of these outsize products I'd know it was not real but it would still intrigue me - as seems to have happened with the passers-by in the photos - makes the product memorable and the name of the manufacturer sticks - unlike in the others that are 'stunts' - fine but they don't make you remember what the name was or what the purpose of it was.

Oct 8, 2007
by Lalla Mira (not verified)

Fed Ex for sure

I think it's a perfect idea to use oversized ads. Fed Ex are a perfect example of how this kind of advertivising can grab people's attention, and have them actualy stop, discover that the buzz is all about and even take pictures of the huge items. THAT is an effective strategy.

Oct 23, 2007
by mipovia (not verified)

Very nice, I like ads, and

Very nice, I like ads, and advertising is always creative.. I like almost all of them. The last one is hilarious!