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Selling on Skin - The Best of Tattoo Advertising

Despite some taboos, tattoos have experienced a recent surge of popularity in many parts of the world, particularly in North America, Japan and Europe and most recently Australia.

The growth in the tattoo culture has also led to the growing incidence of using tattoos in creative ways in advertising. The following ten ads all use tattoos in interesting ways to help sell their products:


1. Tattoos for Levi's

This ad dramatizes that your jeans are so much a part of you that you would get them inked onto your body.

Source: Ads of the World


2. Tattoos for Chanel

Tattoos are now being seen in upscale brand advertisement. The ad, seen in Elle and Vogue, is for eye wear, but the use of the tattoo seems to play on the theme of people getting their favorite brands tattooed on their body.

Source: Tatt'ad


3. Tattoos for Juicy Couture

Juicy Couture, with its boutique clothing and accessories line, provides a good example of the use of ink in upscale advertising, proving that ink goes beyond the traditional associations in the United States of bikers, alcohol and music marketing.

Source: Tatt'ad


4. Tattoos for Converse

What a way to show Converse being part of your whole life. They are sticking to their punk roots and taking tattoos in advertising to the extreme. Look at the merging of the sneaker as his shirt, suggesting that the shoes are as much part of his wardrobe and his life.

Surce: Brand Soap Box


5. Ipanema

What a lovely series of print ads. I am you can't wrong with Gisele. Especially with the whole focus of the ad being her beautiful tattooed body. But can you tell what these ads are for?

Does this one give it away?

Or maybe this one will finally give it away?

Sandals...that's right sandals...talk about an attention grabbing article.

Source: Ads of the World


6. Tattoos for Fransesco Biasia

Interesting use of tattoos for a campaign for a line of purses. Not real tattoos, but none the less interesting.

Source: Adverbox


7. Tattoos for Post-It

Even every day office products are realizing the importance and popularity of tattoos in today's society. The following is a print ad from Post-It.

Source: Ads of the World


8. Tatoos for Rush

There is nothing better then selling a healthy drink with a sweet innocent Little Red Hiding Hood, who is "only a little bit naughty." Her naughty side is of course shown in her having a tattoo. The copy on the ad reads: "Rush Ultimate Chocolate. Just a little naughty. 99% fat free. 30% less sugar."

Source: Ads of the World


9. Tattoos for Pilot

Talk about a creative use of tattoos in advertising. This ad below is for Pilot pens, again using the popularity of tattoos in today's society to help promote their pens (fine point, of course.)

Source: Ads of the World


10. Tattoos for Pro Diver

What better way to promote a diving shop than tattoos. These ads use the look of wet tattoos with actual water to sell their dive shop and its products.

Source: Ads of the World

Which is your favorite? What do think of using tattoos in advertising? Do you think it is an effective means of advertising?

Amy Gifford
Featured Blogger
InventorSpot.com

Comments
Oct 25, 2007
by Anonymous (not verified)

tattoos

I like the converse tattoo. Man wearing a matching shirt or suit ..or... not sure what you call it.Very original :)

Oct 26, 2007
by ΑΑ (not verified)

Nice way to shift focus ;-)

I think that in the case of Gisele and in fact every beautiful model, you desperately need a way to shift the focus of the observer from a divine body to the subject of the advert.

In this case the ad is for......ummm..... flip flops? :-)

Clever idea and kind of sexy (?)

Oct 26, 2007
by Blogs' Magic (not verified)

i loved the no. 5 model's

i loved the no. 5 model's tattoos..!! may i have some more of it..?

Dec 11, 2007
by Tattoo Ideas (not verified)

Haha - I loved that article!

Haha - I loved that article! Never seen half of them but it was still good!

Mar 24, 2008
by Anonymous

I want to advertise

Hi,
My name is Ernest, and I would like to be a human advertisement.
If you can dirrect me to the company that that hire people to advertise,I would really appriciated.
Please contact me at soriaernest@yahoo.com
Thank you
Ernest

May 14, 2008
by Anonymous

I would like to sell ad

I would like to sell ad space on my head. how do i do this?

May 14, 2008
by Anonymous

i forto add my email to the

i forto add my email to the last post about tattooing my head for ads. dfforlife@hotmail.com

Jul 11, 2008
by Anonymous

i would love to avertise

is there a way that somone could contact me for an avertising on my body i would love the opertunity and the money to do it so please contact me with pepole willing to pay pepole to do tattoo avertising on there body thanks my e-mail is jesusgodtitusfreak@yahoo.com

Nov 6, 2008
by Anonymous

I would like to sell ad

I would like to sell ad space on anywhere on my body . IM IN LAS VEGAS !!
contact me cardoctorlv31@aol.com

Dec 4, 2008
by Anonymous

Make me your Ad!

I am serious about advertising on my body. I would like to know how to do this, and avoid all the scams that are out there. Any information would be most appreciated. Thanks!

Dec 20, 2008
by Anonymous

im the ultimate advertiser

Im a bodybuilder who know many people and will be the talk of the town... Please contact me to get more marketing for your business then ever before.
david_mauntz@yahoo.com
www.workout4results.com