Picture it - thousands of Mickey Mouse heads floating over Orlando, Florida. That is the plan for later this month when Walt Disney Co. uses a new invention to promote Disney World. Now picture the Nike logo or the Apple Logo or even your logo taking to the air. How? Flogos!
What is a Flogo? It's lighter than air foam, made from proprietary surfactant (fancy word for soap), and pressed into the shape of a logo.
Source: WTPOP News
Flogos have a life expectancy of minutes to an hour or more, depending on wind speed and direction. They travel slowly, can go twenty to thirty miles in distance and as high as twenty-thousand feet in the air.
Source: ABC News
First conceived of in the 1990s by Francisco Guerra and Brian Glover, two international special effects inventors, it takes about ten days for the in-house Flogo art department to create your Flogo stencil, then a certified Flogo tech will place a Flogo generator in the optimum location, and Presto, Flogo! Sky trash or innovative ads that really soar?
One great thing is they are a Green product, 100% environmentally safe. Currently available in white, in 2009 they will launch a line of colored Flogos. Maybe one day, they'll even figure out how to write messages in the foam.
Flogos come in 24-inch and 36-inch models, but a new 48-inch generator is in development. While the most intricate design I could find was the Olympic circles (picture unavailable) the possibilties seem endless.
What do you think of these innovative soap bubble ads?
Sources: The Denver Post and Flogos