Social Media's Dark Side "Is Anyone Up" Is No Longer Up!

The number of followers who had joined "Is Anyone Up"* might not have been in the hundreds of millions like some of the more popular social networks, but it sure was capitalizing on the profiles that were registered on Facebook and Twitter, nonetheless. Entrepreneur Hunter Moore had taken Chatroulette to a whole 'nother level to what some were defining as "revenge" or "identity" porn.

*UPDATE: Apparently since this post was written, due to all the critical backlash, Mr. Moore sold "Is Anyone Up" to Bullyville, a site dedicated to help people who are being bullied to assist in solving their problems through cooperation and thoughtfulness, rather than abuse.

So the rest of this post relates to the history of "Is Anyone Up," and you can draw your own conclusions, as to whether or not it was a good move on Moore's part to close that chapter of his life and the lives of all those who were harmfully affected by his short-lived social networking experiment. Hopefully this post had something to do with its demise.


The site allowed pornographic images to be exposed by vengeful exes and would-be porn stars seeking their 15 minutes of fame /shame. Kashmir Hill notes in her Forbes' expose on the topic that "Hunter Moore has created an apparently thriving business from posting amateurs' nude photos alongside screenshots of their Facebook or Twitter profiles," believing that many of the more deviant digerati will do anything to attract more followers on these networks.

Sort of like Luke Skywalker versus Darth Vadar, Hill sees Moore as "Mark Zuckerberg's dark alter-ego: both twenty-somethings (who) have figured out how to capitalize on social networking (via) people exposing themselves online and photo sharing."

Profiting from sleaze was brought front and center by Anderson Cooper on CNN last November, 2011, when Moore was hardly a blip on anybody's radar. With no excuses except to justify his "name and shame" game as a way to "educate folks on technology," Hunter was unabashedly unapologetic.

Hunter MooreHunter MooreIn The Village Voice's review titled, "Hunter Moore Makes A Living Screwing You," Camille Dodero noted that Moore makes a veiled attempt to cleanse his bad-boy approach to social media, by declaring that not only does he follow the law (he will not post photos of under-aged girls), but he also he takes Mark Zuckerberg's lead "that the greatest online power is the people you know."

This is the dark side of real-time transparency where according to Moore, people will do most anything for "the extra couple of followers on Twitter."

And while Moore isn't banking anywhere's near Zuckeberg's monetization numbers, his site is a sad commentary that goes beyond people's interest in porn  (as that activity will continue and flourish online for years to come.) What's more disturbing is the humiliation, harassment and embarrassment of those whose images were posted by folks that shouldn't have been trusted. While some people volunteer to bare all, the foolish mistakes of others are exposed as well.

Hill aptly explains it this way: "Part of the appeal, with the shots of those there unwillingly at least, is the privacy violation: the fact that you are gazing at a photo meant for someone else, intruding on an intimate moment not meant for you. And the appeal with all of the photos is that a person’s identity is exposed along with their body parts."

Moore's site is presently protected under a law with the ironic name of the 'Communications Decency Act' -- which protects publishers from the content that others they serve can post. For example, Facebook can't be sued for anything its members post on a fellow users's walls or in comments. Similarly, since is a forum where folks can post photos and information provided by its users, Moore can seek protection under this umbrella legislation.

Since the social media space is less than a decade old, Hunter Moore may continue to flourish for some time yet. While Facebook and others were responsible for opening up the online portal to people's private lives, a lot more attention will need to be paid at this intersection of social media, privacy, technology and the law - less the work of jaded entrepreneurs like Moore are allowed the time and latitude to influence others into moving over to the dark side.

Page from Facebucks & Dumb F*cks graphic novelPage from Facebucks & Dumb F*cks graphic novel
May 22, 2012
by Anonymous

Maximum peoples are always

Maximum peoples are always involving in social networking site for increasing personal communication or business communication. Social networking site is a hacking site and maximum teen agers are going to a bad, because maximum bad guys are sharing bad images and movies, so in particular this case is disturbing things.

May 26, 2012
by Anonymous

Social media is playing

Social media is playing important role in our life. I am a follower of is anyone up and you guys are doing great job there.

Jun 8, 2012
by Anonymous

Its really sad to see the

Its really sad to see the darker side of social media but the brighter side has far more advantages and its not possible for anybody to stay away from it. On a personal note I would rather be more careful and continue with my participation on the networking site. One needs to be aware of pros and cons and get going. Social media is a part of our lives now and so we need to be aware of the negative aspects also and hence keep ourselves safe.

Jun 8, 2012
by Anonymous

Social media is creating

Social media is creating more social issues now & am sure that many people will agree with this. In few nations like India, Government is implementing laws on it so that social media sites will have to filter their content.

Even many crimes are finalized through social media sites as it's easy to share there in a private group. I can say that these are the darker sides of social media which is creating much problems.