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Social Media Game That Rewards You For Playing Social Media Games

It was bound to happen. Zynga, the number one game developer on Facebook is not happy just to release another "Ville" game, they had to find yet another way to make online gaming even more addictive than they already are - and in the process add yet more "green" to their coffers. This week, rumors logged by a number  of the techie blog sites indicated the firm will be launching RewardVille.

And while the site doesn't have a full-blown Web site, the FAQ page does indicate that RewardVille is not so much a game as an additional means to earn zPoints as you play more and more Zynga games. It appears players can earn a maximum of 80 points per game per day, with a maximum of 300 points across the entire Zynga network each day.

As you earn points you increase your zLevel and earn zCoins by playing FarmVille, FrontierVille, Mafia Wars, Treasure Isle, Zynga Poker and others. One automatically earns zPoints by playing as long as he or she is registered for a Zynga account.



In the graphic novel "Facebucks & Dumb F*cks," the iPad ePub book satirizes the world's largest social network and its blind followers (aka "Dumb F*cks), a term coined by Mark Zuckerberg (aka Z-Man) back in the early days of Facebook. In one section, it lampoons the relationship between Z-Man and Zynga and how Zuckerberg learned to placate his Dumb F*cks - who were overly concerned with the network's 'privacy' infractions -  into playing online games.

Page from Facebucks & Dumb F*cks graphic novelPage from Facebucks & Dumb F*cks graphic novel
In the last couple of months, with the number of requests to join "FarmVille" and "Mafia Wars" seeming to dropMark PincusMark Pincus off, it isn't surprising that  Mark Pincus, the founder of Zynga might have been prompted to upping the ante with new incentives to pump new life into online gaming.

Yet, sales from virtual goods associated with online gaming continue to climb. According to an eMarketer report in January, revenues for 2011 are forecasted to reach over $1 billion, up from $856 million in 2010.

Nearly 62 million US Internet users, or 27 percent of the online audience will play at least one game on a social network monthly this year, up from 53 million in 2010.



So RewardVille appears to be just another avenue for the "rich to get richer." I am sure Mark Zuckerberg is pleased with this news as his network continues to "tax" Zynga with a reported 30 percent take on all revenue that's transacted on his portal. This is one "cash cow," that is not going to go away any time soon  -and one that is fast becoming the new global addiction.

Page from Facebucks & Dumb F*cks graphic novelPage from Facebucks & Dumb F*cks graphic novel

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Ron Callari
Social Media Trends
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