Social Media Goes GTL With Jersey Shore Facebook Game & iPhone App
Love them or hate them, MTV is utilizing social media to promote the second season of its reality hit TV show, Jersey Shore. This week, the network is hyping the much anticipated return of the guidos and guidettes with a Facebook game and an iPhone app.
That's right, a cartoon version of Snooki, The Situation, J-WOWW and the other housemates will be bringing it to Miami in the second season accompanied by their "beats, broads & booze" and GTL ("Gym, Tan & Laundry" for the uninitiated).
The social game will launch on Tuesday, July 27 for "Jersey Shore"'s 1.6 million Facebook members, and one day later on MTV.com for all other users. It will arm players with pickles and tanning lotion to throw at one another in one-on-one battles between the reality stars' animated iterations. It will also be updated with content from each episode of Jersey Shore, incorporating new places and one-liners.
The iPhone app, "Spread Snooki" - with all the lewd connotations that conjures up - will allow users to superimpose Snooki's face on to iPhone photos they take using their smartphones.
If the application is successful, apps for the other cast members will follow. "It's fun, It's simple, it's Snooki," said head of MTV wireless Michael Scogin. "These guys have become pop culture icons as they are larger than life characters. This is the perfect franchise to broaden out from that."
The first season of "Jersey Shore" was the No. 1 cable series among 12-to-34-year-olds. Its last episode drew an audience of more than 4.8 million people, triple that of its 2009 debut, MTV said. The second season premiere September 29 at 10 PM EDT.
One prominent New Jerseyian who will not be tuning is the governor of the state - so I'm sure the game and app are not anything he will be promoting any time soon. According to Chris Christie, Governor of New Jersey, the show takes non-natives of New Jersey - mostly New Yorkers-- "and drops them at the Jersey Shore, and tries to make Americans feel like this is New Jersey."
I wonder with tourism slipping off this year in Miami, if Florida's Governor Charlie Christ will feel the same way!
Yo Gov, you up for some fist-pumping?