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Social Media Homeboy Wants Homepage Advantage

The blogosphere is cyberventilating once again with the recent news that Facebook is making a rather aggressive push to integrate with browsers to become your homepage. For years, Google has held that coveted honor by many of us - but in the ensuing war for the next decades' dominance of the Internet, Facebook appears to be storming the search giant's Bastille, sort of speak.

According to several reports, Facebook users are being greeted by a message in the header of their account page asking them to set the social network as their browser's homepage.


As you can see, the alert even includes avatar photos of a user's Facebook homies with a message that includes a button that says: "Make Facebook Home." Upon clicking, the user can select to either make the page their homepage or add it to their homepage tab.

In another the message, it states:  "Drag this to your home button to see what's happening with friends as soon as you open your browser."


This A/B testing would appear to suggest that Facebook doesn't have all the answers as to what type of messaging will work the best in converting FB accounts to home pages - and are relying on users to determine the best route.

With Google holding "homepage status" for as long as it has, it's gained "home advantage" in being the netizen's portal to the Internet. According to Robin Wauters' TechCrunch report, "being people's homepage is good for branding, great for 'stickiness' and phenomenal for traffic.

It is no secret that Facebook is looking to reign supreme as the new "godfather" of the Internet as we transition into the next decade. In the graphic novel, "Facebucks & Dumb F*cks," Z-Man (aka Mark Zuckerberg) wrestles with the question as to how to beat Google at it's own game. It appears the answer lies in "peoplelinks" vs "hyperlinks" (also see my previous titled, "Social Media Morphs Into Semantic Web As Peoplelinks Replace Hyperlinks" for more on this topic.)

Page from Facebucks & Dumb F*cks graphic novelPage from Facebucks & Dumb F*cks graphic novel
However, once Facebook does steal Google's thunder, in my opinion, they will still have to overtake a country in Southeast Asia who definitley has "home advantage" in leading the world in more important matters than one's homepage preference.

If you don't think that's the case, keep a very close eye on who is leading in the race to dominate Web 3.0 and the "Internet of Things." (I'll give you a hint,. . . it ain't the U.S.)

Page from Facebucks & Dumb F*cks graphic novelPage from Facebucks & Dumb F*cks graphic novel

For other posts on these topics, check out the following: