Social Media Marketing Platform Integrates With Hotel Management System

The social media marketing platform just launched direct integration with the Hotel Concept's RezExchange channel management and distribution system for hotels. The service is a new means for the hospitality industry to convert guests and website visitors into engaged advocates while extending a brand's reach exponentially and finally providing hotels with a means to push past basic social media engagement, to a definable ROI. helps hotels grow a hotel's marketing teams by leveraging the promotional power of its customer base via social media. The platform provides loyal hotel guests with incentives to spread the word about the hotel throughout their social networks, offering perks like complimentary room upgrades or F&B discounts in exchange for telling friends and followers about an upcoming stay.

Additional incentives can be earned for referrals that are converted into reservations via the guest’s personalized landing page. Personalized Landing Personalized Landing Pages
Now, with the direct integration of with RezExchange—the first such interface between the revolutionary social media marketing tool and a hotel channel management system—RezExchange clients no longer have to re-code their back-end software to incorporate incentives. In addition, the integration eliminates the need for guests to present printed coupons, and their earned incentives are automatically credited to their hotel folios.

L’Auberge Carmel, a Relais & Chateaux hotel in Carmel-by-the-Sea, California, is the first property to go live with the integration. “We see as a fantastic way to engage our most loyal guests as advocates for our property, since there is no better Lisa DiazLisa Diazendorsement than that of a trusted friend,” says Lisa Dias, chief operating officer of Mirabel Hotel & Restaurant Group, which owns the 20-room L’Auberge Carmel. “Since we already use RezExchange to manage inventory distribution, this integration completely streamlines the process of incorporating our incentives into our reservation system. It’s as simple as can be for our guests to accrue incentives and have them applied to future stays here at L’Auberge Carmel.”

Approximately 15 to 25 percent of guests who book rooms at participating hotels engage with, and for every 100 engaged guests, an average of 10 to 20 additional room nights are booked within six months, providing hotels with a 10X ROI.'s's ROI
More than 100 hotels internationally are already using to generate buzz and bookings. And's platform is currently also be launched for airlines and destination restaurants, and was previously integrated with Travel Tripper's hotel booking engines for hotels. For more information on how can generate increased bookings for hotels, visit and register for a one-on-one personalized demo. Interested parties can also check them out on their Facebook fan page and Twitter account.

Feb 8, 2012
by Anonymous

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