Augmented Reality Success or Bust?
augmented realityCashmore's position on AR
is somewhat mixed. While he believes, "it's yet to become part of the
consumer consciousness- it has attracted early-adopter buzz in the
latter part of 2009," he has his doubts as to its continued
Enabled by GPS, AR maps the data from the likes
of Google and the accelerometer technology in modern phones and
overlays data on your environment with reviews of the restaurants you
walk past and Wikipedia entries about the sights you see.
to Cashmore, "the challenges for such services is to prove their
utility - they have the 'cool factor,' but can they truly be useful."
I understand Cashmore's concerns, I think there were several examples
of AR used effectively in 2009 that counters his position. In an
analysis I conducted in October, titled, "Real-Time Augmented Reality: Future or Fantasy?" I uncovered a application for AR that utilized real-time search most effectively.
events are perfect venues to adapt this type of technology, and this
past June, Wimbeldon was the first major international arena to
actually test it. The beta version of the Wimbeldon Seer developed
by IBM, which runs on Google’s G1 smartphones provided fans at this
past year’s matches with AR read-outs about what was being viewed
during the tournament. The Seer’s features included match updates,
players’ stats, newsfeeds, menu items available at the refreshment
stands and could even tell you if the lines at a particular restroom
were too long. All the real-time data on this system came from
Wimbeldon’s own controlled channel.
Companies to develop social media policies
Dave AmanoDavid Armano's Harvard
Business Publishing report asserts that "if the company you work for
doesn't already have a social media policy in place with specific rules
of engagement across multiple networks, it just might in the next
year." From how to conduct yourself as an employee to what's considered
competition, it's likely that you'll see something formalized about how
the company views social media and your participation in it.
My tongue-and-cheek review back in October, titled, "Social Media Nazi Says 'No Twitter For You'"
explored the 'prohibition' of Twitter and Facebook in the workplace.
While Armano touches on the possibility of a formalized employee
'social media' handbook, I think there are going to be more stringent
social media restrictions put in place as it pertains to social
networking at your place of business.
Affecting more than half
of all businesses in the US and according to a new survey conducted by
Robert Half Technology, fifty-four percent of companies have completely
blocked social networks at work, while another nineteen percent will
only permit it "for business purposes." According to a CNET Report,
social networks "have become so ingrained in culture and communication
that some companies choosing to block them can appear draconian rather
than prudent." Unfortunately , this 'big brother' trend, I believe will
see even more traction in 2010.
Web 3.0 or the Semantic Web
Semantic Web, which has been discussed, debated and debunked by many of
the social media gurus mentioned here will emerge as a major sea change
in 2010 as to how we conduct business and socially interact on the Web.
Peter SweeneyAccording to Peter Sweeney,
founder of the semantic technology firm Primal Fusion, "Web 3.0 is
industrial" and as an industrial entity "the automation of tasks
displaces human work." He states that "instead of users manually
creating content, machines will automate the heavy lifting. Consumers
simply push the buttons and get stuff done. Think textile
mills versus spinning wheels."
Semantic web refers to the web-study of interlinked documents accessed via
the Internet. Web pages are generally written in HTML,which describes
the structure of information i.e the syntax but not the semantics. But
if the computers can understand the meaning behind the information then
this can help us surface the information that we are looking for more
expeditiously. There are quite a few Web 3.0 applications we have been
exposed to already including the likes of Twine, Google Squared and
Mozilla Ubiquity. Also many regard Google Wave as the first major
door-opener of Web 3.0 wave era.
In my article, "'Social Awareness' To Replace Social Networking,"
I see us getting closer to the 'Internet of Things' where 'social
awareness' will aggregate everything we do online to the extent that
tweets and status updates will become fully automated by the world
around us versus us ever having
to touch a keyboard again. This will be accomplished by the coding of
every object, appliance and entity we interact with on a daily basis
where all of our movements will be recorded, stored and communicated
automatically when appropriate. This coupled with all of our content
being warehoused for future data-mining purposes, the involvement of
humans for some of these tasks will no longer be needed (as noted above
My feeling is that while real-time search,
location-based social networks, augmented reality and the other
predictions noted here will all make significant inroads in 2010, the
one most noteworthy will be Web 3.0 -- as all of these other new
developments will have a direct correlation with how that movement
The next decade has been marked as the beginning of
the age of semantic technology. Once that ball starts rolling downhill,
all of these other social media components will unfold at a faster and
faster clip. Jennifer LeggioJennifer Leggio, also known as "Mediaphyter" notes in a ZDNet article,
that "2010 is the year that social media will just be, rather than
serving as a shiny new toy." I concur with Leggio's assumption that
social networking will become ubiquitous, and add that Web 3.0 will
replace Web 2.0 as the next new shiny thing we can't stop talking about