Social Media Skewered By DFW FOX Station Amidst Gunfire & Mayhem!

A satire of social media worthy of a spot on Saturday Night Live is spoofing its way across the Internet. Titled, "The Fox 4 DFW Roast of Social Media," it takes Twitter, Facebook, Foursquare and Skype amongst others to task on a YouTube video. Following a hostage situation and a gunman on the loose, it spots field news reporters capturing the day's tragic events while overly obsessed with their social medial channels of distribution.

Also available on KDFW 4 News' Facebook page, the video was so so well received in the Dallas area, that it became a recipient of the 8th Annual Lone Star Emmy Awards. As a chapter of the national Emmy Awards, the group represents all of Texas' 19 television markets and has traditionally only given rewards to legitimate news broadcasting.

According to Patrick Michels from the Dallas Observer, "the video's jam-packed with about as much awkward social media-name dropping as you might expect. . . to comment on this Modern Media Landscape of ours, all the while boldly declaring that the time to joke about City Hall shootings is now."

Tallying 130,000+ views on YouTube (at the time of this posting) the newscast is going viral very quickly since it was uploaded on October 19. The skit created by FOX 4's Todd VanCleve was initially produced to receive local laughs from his colleagues. "I didn't expect it to take off like that," he said. But, as we all know, social media has a way of spreading like wild-fire.

Fox 4 News Dallas Fort Worth Spoof YouTube videoFox 4 News Dallas Fort Worth Spoof YouTube video

Kudos to the actual newscasters (Matt Grubs, Natalie Solis, Sophia Reza and Clarice Tinsley) who let their hair down from reporting 'straight' news to becoming social media roast masters. I'm sure they're going to be tasked by the network to produce a follow-up- if not by Lorne Michaels at SNL.

Check out the video here and let us know how many inside jokes you can find regarding the wacky world of Web 2.0 we live in.

As you can see, while Social Media news does leave it self open for parody, do you think it should also follow the 'old school' rules of traditional journalism? Here's one voice from the Twittersphere that satirically thinks so! 

Oct 25, 2010
by Anonymous

Video didn't *win* a Lone Star Emmy

I'm the reporter who wrote about the video for the Dallas Observer -- just wanted to clarify that this played at the Lone Star Emmys ceremony as a brief bit of entertainment between the awards. It didn't actually win anything itself.

Oct 25, 2010
by Ron Callari

didn't win an Emmy!

 Thanks for the clarification Patrick - apparently a lot of the stories out there today made the same assumption!