While Mark Zuckerberg has focused on the commercial enterprise of the Web with his monolithic social network, Chris Hughes, one of Facebook's co-founders and former director of online organizing for Barack Obama's successful presidential campaign
is carving his social media niche in a space that has come to be known as "The Good Web
Connecting people to non-profit organizations is an arduous task and one that Hughes feels can benefit greatly from the interconnectedness of the Internet. At the recent Mashable & 92Y Social Good Summit
held in Manhattan, September 20th, Hughes said, "“We feel that it’s imperative to make it easy for everyday people… to take action."Chris Hughes
While Facebook has mapped out relationships with people, Yelp has connected people with local businesses, and Amazon ties consumers to a marketplace of product, Hughes feels that his new organization Jumo.com
can map relationships between people and non-profit organizations.
"Jumo" in the West African language of Yoruba translates to "together in concert." As an extension of "wisdom of crowds," Hughes is tapping into the "soul" of the Web, above and beyond altruistic motives for self-interest and monetization schemes.
With that premise as a starting point, Hughes is launching Jumo later this year. In its simplest form, it will be an attempt to foster more long-term and sustainable relationships between the people and organizations that are working to make a difference, affecting social change on the ground in places like Haiti, post earthquake.
According to a Mashable
report, to accomplish this task of targeting the right people for the right organizations, Hughes indicates his platform will be broken down into three main components: Find, Follow and Support.
First, Jumo will assist in finding non-profit organizations by learning the types of causes that interest people. Second, the site will then help those prospective volunteers follow those organizations by receiving a stream of updates about the work they’re doing and how that work is affecting real people. And thirdly, it will enable people to take substantive action by donating money, time, energy and their knowledge.
At Acumen Fund's *spark event
held this past June, Hughes outlined how he sees this social network coming together.
Similar to the ways that social media prompts people to engage online, Chris feels that there is a whole world out there that would like to use their talents and expertise to help others in meaningful ways. According to him, this goes beyond "a click on a banner ad to give $10 to a needy child."
In a recent interview
, Hughes said he arrived at the decision to form a nonprofit that would tap the power of the Internet to connect people and causes after a year of traveling in Africa, Asia and Latin America.
There have been other attempts to bring social issues into the world of social networking. Among them is Causes
, a Facebook application that is popular among non-profits. Corey Szopinsk
i and his company Core Industries are designing conferences and collaborative measures for
non-profits to learn from each other. Jane McGonigal has developed Evoke
, a virtual game that immerses users into an online milieu to act on worthy causes. To that mix, we can now add Chris Hughes' Jumo.com and its goals to expand on the new genre of sites appropriately named 'The Good Web
.' And if Hughes’ past success is any indicator of future results, expect virtual lines to start queuing up in advance of the site’s launch, scheduled later this fall.
For other posts pertaining to Chris Hughes's social media accomplishments to date, check out the following: