SONY's New Cassette Tapes, Redesigned for the Old Generation

If you've got a Walkman and a Walker, pop in your hearing aid and turn it up to 11 'cuz here's some news you can use! SONY has introduced a new series of cassette tapes sporting larger text and wider labels. The “upgrades”, as it were, are designed to appeal to a whole old generation of music fans.

SONY Corporation spearheaded Japan's 1960s-1980s consumer electronics export boom and built its reputation on the Walkman - and the cassette tapes played in them. Times change but at SONY, not so much: take the company's new HF Series cassette tapes. I SAID, TAKE TH... sorry, couldn't resist.

Besides sporting larger text, wider labels and bigger index sheets aging & stubborn cassette tapers will find more user-friendly, HF Series cassettes come in a more versatile range of time capacities including 10, 60, and 90-minutes.

You read that right, a 10-minute tape cassette – coincidentally (or not) the exact amount of time it takes to down a glass of warm milk, drop your teeth into a glass on the night table, and clap-clap the lights out. 

The HF Series of elder-friendly audio cassette tapes is scheduled for release on July 20th so be sure to circle the date on your sundial. Prices range from 100 to 230 yen ($1.25 to $2.85) for single cassettes and from 600 to 1,000 yen ($7.50 to $12.50) for packages of ten tapes. Unfortunately for foreign oldsters, the HF Series will only be sold in Japan. (via Impress Watch)