If you have the old
mindset that spam email and spam keywords are the best way to make
money, then you are living in the past. Sure, thousands of marketers
are spamming and making money, but what are they doing wrong? What
is wrong with mass marketing campaigns?
You can be certain
that most of the efforts of the email campaign of a spammer is
wasted. Emails that are not permission based are often sent to the
“junk” folder of a recipient. Secondly, some people will
complain when they receive email that is not approved by them. If
you, as a marketer, receive too many complaints, you will soon find
yourself in a lot of trouble.
Your ISP (internet
service provider) must respond to complaints made by people receiving
your message. If there are too many of those complaints, you may
find yourself “cut off”. What would you do at that point?
The truth is that
while many “spammers” get away with their actions, what are they
truly achieving? In all honesty, not much. Everyone has seen the
emails that come into their inbox that seem important but contain
nothing more than a link that you “should click”. The subject
lines are often deceiving and devious. You have to ask yourself why
the sender has to “lie” to get you to open their emails.
Many people are
extremely cautious about emails from unknown senders and will not
open them, even if they do end up in their inbox. This is because
there are so many virus and spyware threats that people are not
willing to open emails from unknown senders anyway. The result for
the spammer is that the low percentage of people that open their
message or respond to it may act upon the offer or click the link.
What is the spammer
really gaining? Not much. The reason that spam does not work is
that you are not building a “relationship” with the recipients of
your message. It is important to obtain permission from people
before you send them mail through a double opt in process where
people give their permission to you and confirm that they wish to be
on your mailing list.
It is your job to
deliver on your promises with your messages and to deliver content
that people are interested in reading. If you start to send off
topic messages or information, then you are simply no better than the
average spammer. People will start to unsubscribe from your list and
your numbers will dwindle.
Don’t be a
spammer, it is a waste of your time and an annoyance to those who are
receiving your message. You will not achieve anything substantial,
except to make people angry. If you are truly trying to build a
business online, then you will not do that by spamming people. If
you believe that this method truly works, then you need to have a
serious reality check and reconsider why you are in business in the