Can You Spot the Tah-Tahs? Great Boobs In Advertising
Breasts. Nah-nahs. Hooters. Over-sized Mammary Glands. Jugs. The Twins. Jumblies. Titties. Knockers. Tah-Tahs. Boobs.
That's about all I've got, but I'm sure that there are other terms out there for one of the most popular marketing tools God ever created. The male fascination with boobs cannot be questioned. It is pretty much a global phenomenon, connecting races, cultures, and advertising firms world-wide.
What cracks me up, however, is that it isn't necessary to even use real boobs in ads. Sure, it's easy to through a beautiful woman into a bikini and have her hold a product at just the right height to get the "male gaze."
See? Hell, she didn't even have to hold a product in this ad! I think there's some writing in there somewhere...
But some ads just go for the nuance... the notion that there may just be a boob lurking somewhere in the image.
Great Boob Ad #1: Fashion Targets Breast Cancer Awareness
In this case there are three boobs. Sort'a. They're just reduced down to their base visual components. The copy reads "I can never remember" beside the single breast representation and "I do the self-examination" next to the pair.
This is quite a smart little ad campaign. The minimalist approach is quite effective and the message is very clear.
Great Boob Ad #2: TBWA Worldwide Network
At first glance the selection of Christmas gift bags requested for TBWA's Carbon Neutral Challenge are quite innocuous. Until you get to this one, that is:
Um... Yeah. There's more than just boobs in that picture...
Great Boob Ad #3: Wonderbra
Looks like a nice fit to me!
Great Boob Ad #4: Axe-Instinct
This is quite an innovative campaign. In order to see the product you have to unzip the leather jacket.
But I'm a bit confused. Axe is a spray scent for men, right? So why boobs?
Ah! Of course, it's obvious. Men like boobs, and will unzip the jacket to see them. Even if they're two dimensional and in a magazine.
That's a bit disturbing to me...
Great Boob Ad #5: Beate-Uhse.tv
Oh, the little birdy is so cute! I just want to hold it, and pet it, and rub its little boobs... uh, I mean eyes. Eyes, that's it. That's what I mean.
I wonder if he can see while it's lactating?
Boob Ad #6: Faber
Oh, for the love of God make it go away!!!! It's like something from Dr. Moreau's kitchen!
Yeah, yeah. Obscure reference. But those of you out there who got it... well, it was worth it.
And for a chicken/human hybrid, she's got nice boobs. Sorry. Couldn't help myself.
Boob Ad #7: New York Fries
Remember what I said about product placement right at boob level? Well, here ya go. You can't get more blatant than this ad.
But this ad raises itself above the rest by being self-aware. Placing "real" fries in an ad with "fake" boobs, then adding the copy "Real Fries in a Fake World" is quite clever. It manages to be sexy, funny, and (if the fries are that good) delicious-all in one little ad.
Boob Ad #8: Bit Copa Beer
Obviously we're getting away from the subtle uses of boobs in advertising. I mean, c'mon. There they are. All painted and such...
I've seen a few ads in this campaign and find them to be funny and creative. However, I've yet to try the beer...
Boob Ad #9: Pantene
Um... There's a product in here somewhere. I'm just not sure where it is... Oh, wait. That little, tiny picture just to the right of her boobs.
I tried to talk to a girl like that once. This was the result:
Boob Ad #10: Bynolyt Binoculars
Yes, I was once an old, Eskimo gentleman. I thought she was a mirage, what with bein' naked and all in the snow.
She hit hard for a mirage...
Seen any good uses of boobs in advertising? Feel free to let me know!