Christopher Brosius, entrepreneur, artist and founder of CB
I Hate Perfume has made his distain for floral and effeminate scents into a
profitable business. His line of personal and home scents may be off the wall,
but they are being picked up by perfume retailers in Canada
and the US.
I can relate to the feeling that started CB's empire;
there's nothing worse than hurrying through the perfume section of my local
department store, becoming overwhelmed by combative scents; or being stuck in
an elevator with someone who isn't sure how to use their perfume or cologne in
moderation. With that being said, his line is interesting, but I'm not anymore
certain about my willingness to dab it behind my own ears than the traditional
The perfume collections have interesting names, like the CB
Metamorphous Series or CB Reinvention Series; which include scents like
Narcissus; clean running water over mossy stones, or Patchouli Empire, with
blends from 5 types found in rare woods and a touch of pepper. Others that
stand out are Burning Leaves, which smells exactly as its name infers; Memory
of Kindness, which smells like fresh tomatoes growing on the vine; or Winter
1972 which is supposed to smell like newly fallen snow.
The Home Scents are equally as unique, like In the Library;
so your home can always smell like your favorite first edition classic novel,
or Mr. Hulot's Holiday, which can make your home smell
like the driftwood and rocks found in the Mediterranean Sea.
And, just in case you were particularly hoping that your home and body alike
could smell of Burning Leaves; it's also available from this line.
There are a few things to love about CB I Hate Perfume. All
perfumes are water and essential oil based, hand bottled with care, pre-tested
on fabrics to avoid staining and not tested upon animals. Potential consumers
can also visit the gallery in Brooklyn, New
York to witness the process in person or discuss
Home Scents range from $10-$50 dependent upon size, and
perfumes from $10-$120 dependent upon contents and bottle volume. If you're
looking for a more economical route to simulate these smells, it may be a
better option to rub yourself with dandelion oil to simulate I Am a Dandelion
or take a roll in the grass.
Sarcasm aside, CB's line of I Hate Perfume may be a good
holiday gift idea for the person who has everything; because I bet they've
never seen this! It's also another fine example of a unique business idea that
established entrepreneurial success despite the risks.
To learn about another brand of unique perfume, read Aditi
Simlai Tiwari's article "Innovative Perfume Only YOU Can Create".