Strange Scents Become Hot Business With CB I Hate Perfume

Christopher Brosius, entrepreneur, artist and founder of CB I Hate Perfume has made his distain for floral and effeminate scents into a profitable business. His line of personal and home scents may be off the wall, but they are being picked up by perfume retailers in Canada and the US.













I can relate to the feeling that started CB's empire; there's nothing worse than hurrying through the perfume section of my local department store, becoming overwhelmed by combative scents; or being stuck in an elevator with someone who isn't sure how to use their perfume or cologne in moderation. With that being said, his line is interesting, but I'm not anymore certain about my willingness to dab it behind my own ears than the traditional kind.










The perfume collections have interesting names, like the CB Metamorphous Series or CB Reinvention Series; which include scents like Narcissus; clean running water over mossy stones, or Patchouli Empire, with blends from 5 types found in rare woods and a touch of pepper. Others that stand out are Burning Leaves, which smells exactly as its name infers; Memory of Kindness, which smells like fresh tomatoes growing on the vine; or Winter 1972 which is supposed to smell like newly fallen snow.

The Home Scents are equally as unique, like In the Library; so your home can always smell like your favorite first edition classic novel, or Mr. Hulot's Holiday, which can make your home smell like the driftwood and rocks found in the Mediterranean Sea. And, just in case you were particularly hoping that your home and body alike could smell of Burning Leaves; it's also available from this line.

There are a few things to love about CB I Hate Perfume. All perfumes are water and essential oil based, hand bottled with care, pre-tested on fabrics to avoid staining and not tested upon animals. Potential consumers can also visit the gallery in Brooklyn, New York to witness the process in person or discuss customized scents.

Home Scents range from $10-$50 dependent upon size, and perfumes from $10-$120 dependent upon contents and bottle volume. If you're looking for a more economical route to simulate these smells, it may be a better option to rub yourself with dandelion oil to simulate I Am a Dandelion or take a roll in the grass.

Sarcasm aside, CB's line of I Hate Perfume may be a good holiday gift idea for the person who has everything; because I bet they've never seen this! It's also another fine example of a unique business idea that established entrepreneurial success despite the risks.

To learn about another brand of unique perfume, read Aditi Simlai Tiwari's article "Innovative Perfume Only YOU Can Create".

Please sign up for my latest innovative new businesses ideas articles here.

Beth Graddon-Hodgson
New Business Ideas

Dec 9, 2008
by Anonymous

This is nothing new.

Demeter has more unconventional fragrances than you can count.

Dec 9, 2008
by Beth Graddon-Hodgson
Beth Graddon-Hodgson's picture

 Thank you for your

 Thank you for your comment..that may be so, but CB uses all natural ingredients, bottles them by hand and only makes a select few of each before they're taken off the market. The idea in itself may not be new, but CB is a good representation of the type of business.

Beth Hodgson
Innovative Business Writer

Dec 14, 2008
by Anonymous


Hello - I am having trouble trying to track these scents down in person. I've been looking for them for some time. I'm wondering if you can help: do you know where in Toronto, Ontario "I Hate Perfume" is sold?


Dec 15, 2008
by Beth Graddon-Hodgson
Beth Graddon-Hodgson's picture

Toronto Venders

 Yes, there is one store that sells it in Toronto that I'm aware of in Yorkville...the store's called Hazel.

116 Yorkville Avenue
Toronto Ontario M5R 1C2

 Good luck, and let me know what your experience is with the store and product, I'd be interested to get a local perspective!


Beth Hodgson
Innovative Business Writer