What is the best way to get your message across about lingerie and sex toys without the use of half naked models? The following ads, from Ann Summers, Blush, Stringfellows, Bus-stop and Oohtique.com have figured out how to get their message across without reverting to the predictable.
1. Batteries Not Included
This outdoor guerrilla marketing campaign used stickers on parking posts to direct consumers to the Ann Summers website.
Source: Flikr
2. Whip It
Ann Summers, a sexy panty and accessories store, also uses kinky whip shopping bags to promote their line.

Source: Flikr
3. Happy Holidays
What could get you more in the Christmas spirit than this HOliday advertisement?

Source: Ads of the World
4. Open Wide
What better place to promote kinky sex toys and hot lingerie than the dentist office?!?!
Source: Flikr
5. It's Getting Hot In Here
Blush lingerie line used matches to promote their line of lingerie.

Source: Ads of the World
6. Carry It
These bags were used to promote the blush lingerie line in Germany.

Source: Ad Sneeze
7. This Way
This outdoor ad campaign, again for Blush, directed people to the Blush Lingerie store.



Source: Ad Sneeze
8. Have Fun
According to Ads of the World. Oohtique.com (an online store that sells a range of sex toys, condoms and then some) plastered the the city with various sexual positions, which encouraged individuals to be more spontaneous with a playful proposition: “Have Fun”.

Source: Ads of the World
9. Work It
Stringfellows lingerie creator and night club owner, used these pole ads through out Paris.


Source: Ad Arena
10. Sneak a Peak
Bus-stop bra and panty line ran this billboard that was of great benefit to male passersby on a windy day.
Source: Frederik Samuel
What do you think of thes ads? Which do you think are the most effective?
Amy Gifford
Featured Blogger
InventorSpot.com
by Anonymous (not verified)
ZOMG
ZOMG
by Romance Culture (not verified)
Awesome ads
Absolutely creative. Again showing that good advertising can be very inexpensive. Thumbs up!