The September edition of Entertainment Weekly magazine sports a little tidbit of technology that may pave the way to not only innovative advertising techniques, but also to a new, slim-line form of entertainment.
CBS has embedded a video player in a print ad for their new fall TV lineup. The video, played on a quarter-inch-thick screen, is activated by opening the page. It is being touted as the first "Video-In-Print promotion ever. "Video-In-Print." V.I.P. Get it?!? So clever! Those ad guys are so cute.
The little screen is inserted between two pages; this area also holds the circuit board necessary for it to work. Here it is in action:
The quality of video and audio leave a bit to be desired. But that's not surprising with an advertising gimmick of this type. It's the innovation that matters.
Which leads me to the potential of such technology. Imagine a kid's book produced with an improved version of this. Or a travel book with multiple pages of inserted video-all slim enough to fit in book bag...
Or a full-page video commercial that fits inside of any magazine...
It would definitely catch my attention.