The Superfluous Culture: Canadian Fashion Supporting Local Economy

Born in Montreal, Canada, designer and activist, Adam Talbert is a man with a vision whose time has come. With the aid of a friend, he began the Superfluous Culture back in 2010, igniting the concept of creating durable, comfortable and functional fashion that expands consciousness by concentrating on ethical manufacturing and distribution. This mindset fosters an intangible yet implacable attitude  forcing consumers to reevaluate their clothing sources and develop a concern for keeping manufacturing a local process.


Lindsay Lohan in Superfluous Culture: Source: Chicagofashionblogs.comLindsay Lohan in Superfluous Culture: Source:


The importance  of local manufacturing

One hundred percent of the company's eco-friendly textiles are knitted and dyed in Ontario. The denims and wools utilized by Superfluous Culture are all sourced from fair trade environments throughout the world and include international manufacturers with similar values concerning sustainability.

 According to Talbert: "I find it very important to keep things local.  Not only does it add to your enviornment, it also provides more opportunity should it become successful." Eighty percent of all his company products are manufactured less than 10 kilometers (6.2 miles) away from the workshop, the Superfluous Atelier. The remaining twenty percent, which include button-ups and jackets, are assembled in a small village east of Quebec City. This proximity not only supports the local economy, it also facilitates the easy inspection of all goods before shipment to retailers and customers and reduces the carbon footprint.


Superfluous Culture Shirt: Source: HighSnobiety.comSuperfluous Culture Shirt: Source:


Superfluous Culture Collections

All four collections created and featured by Superfluous Culture  focus on fashions that offer comfort, smart and functional design along with ethical manufacturing and distribution. Garments range from basic tees in many styles and fits to drawstring-cinched "SWAT" pants. Conveying all of the values and principles of the brand,  the Spring/Summer 2015 collection is expected to showcase the use of high quality hemp and fabrics made from bamboo. In the case of hemp, Superfluous Culture has developed a new textile known as organic hemp denim, which is featured in a new pajama kit.


Superfluous Culture- Tee and pants: Source: Superfluous.caSuperfluous Culture- Tee and pants: Source:


This new collection was inspired by prison attire and features blue, gray, white and cream colors. It is now available for pre-order at the brand's online store. Fabrication is of paramount importance in this collection and all materials are ethically sourced, some of the garments making the point of remaining so pure that they are left in their natural undyed state.

The future of Superfluous Culture

So much more than just an entrepreneur's whimsical day-dream, Superfluous Culture taps into  an important human connection that transcends all cultures; namely, the necessity for clothing. Through this bond, Talbert has focused on a special philosophy that separates his company from others with a commitment to eco-friendly sourcing, ethical manufacturing and fair trade labor. There is also the fundamental realization that the future of manufacturing is painfully dependant on the health and well being of Mother Earth.

Closing thoughts on manufacturing:

A crucial part of manufacturing and development allows for  better and greener products to come to market. ~  Martin Rees

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