The organic food company Earthbound Farm features superhero Greenman in a campaign encouraging consumers to embrace sustainability and protect natural resources. In a two-week lead up to Earth Day, Greenman's mission is to educate the public about how even small changes in daily routines can save the planet. Let us know if you think he was successful?
Unlike Superman, Greenman likes the green stuff, so I'm sure kryptonite would not be an issue, as he instructs environmentally-challenged folks like Sue in a series of 'green initiatives' vids about how to live organically.
The quirky Greenman videos is the brain-child of co-founder and cookbook author Myra Goodman who is complementing the campaign with reusable bag giveaways, eco-charity donations, and tips and recipes from the company.
In no particular order, here is the Greenman series that hopefully will help make all a little more environmentally-aware about sustainability and eating organically.
Saving water saves energy...and that saves money, too. Letting the faucet run for just 5 minutes emits as much greenhouse gas as driving a big SUV for 40 miles!
The Earthbound Cook
Myra Goodman's new cookbook, The Earthbound Cook, offers 250 delicious recipes and tons of info to help you make green choices in your kitchen and at the market.
Choosing organic food supports organic farmers, whose regenerative farming methods keep synthetic chemicals out of our soil, air, water, and food supply.
Eat Less Meat
The best meat to eat is...less meat. Your most important "green" choice isn't driving a hybrid or changing light bulbs; it's how much meat you eat.
Don't clean with harmful chemicals -- use cleaners that say they're non-irritating and non-hazardous right on the label. Or make your own easy, safe, and effective cleaner at home!
There's no "away" when we throw something away. So recycle whenever you can -- you'll keep valuable usable materials out of the landfill, and you'll save energy, too!
Choose reusables like cloth napkins and silverware when you can. When you need disposables, choose products with post-consumer recycled content, and recycle them when you can.
As part of its Earth Day initiative, Earthbound Farm will donate 25¢ from every specially marked package of organic Heirloom Lettuce Leaves sold during April to four eco-charities. Consumers can cast their vote at their Web site to decide whether American Forests, the Environmental Working Group, the Natural Resources Defense Council, or the Pesticide Action Network gets the biggest share of the donation. All 5-ounce clamshell packages of Earthbound Farm Organic Mixed Baby Greens are featuring an on-pack instantly redeemable coupon good for $1.00 off any two Earthbound Farm organic produce items.
And while that other superhero of our past has been known to tell us over the years: "It's not not easy being green." - perhaps this Earth Day we can get past the stigma of being classified as 'tree huggers' and give it a try. It can't hurt- and it just might do a helluva lot of good! Happy Earth Day!