Taobao Trip Travel Website Spreads Its Pink Piggy Wings

Chinese New Year - also known as the Spring Festival - begins on February 3rd, 2011, and millions of Chinese are scrambling to make travel plans. For Taobao Trip (the travel subsidiary of Taobao), this will be their first real crack at the New Year travel season since making their online debut in the spring of 2010.

Taobao, for those who aren't aware, is “a Chinese-language web site for online auction and online shopping.” Basically it's an online mall, but on a massive scale: the company's user base is estimated to be 370 million and growing! Taobao Trip is leveraging this huge pool of users located in mainland China, Hong Kong, Macau, Taiwan and overseas to boost its profile, perhaps at the expense of the competition. Taobao Trip's parent company set an example by displacing eBay as China's choice online mall and auction site.

But I digress... here's the video ad currently running in Taobao Trip's major markets:

Well, wasn't that special? One wonders how such an ad would fly (pun intended) in non-Chinese markets. Would the use of flying pigs be deemed to be, er, not kosher? Would obese potential passengers take offense at this thinly veiled reference to frequently fat fliers?

None of that matters but one can at least wonder. In the meantime, Taobao Trip is makin' bacon by offering its users a “one stop shop” for booking flights, making hotel reservations and partaking in other related travel services. Which is cool... as long as they don't serve pork in the in-flight meals. (via China Smack)