Adding video production to your social
media tool box is essential today for both business and pleasure. According to the web
tracking-and-measurement firm ComScore,
89 million people in the United States are going to watch 1.2 billion online
videos today alone. And, 76 percent of marketers plan to add video to their websites,
making it a higher priority than Facebook, Twitter and even blog integration.
Everyone Talking About?
Tawki, the latest do-it-yourself (DIY) video
service will feature several components its current
competitors are lacking. Their social media platform promises true one-click video creation system and an animated
premium video option, all accessible from a social video channel.
Their first animated video featuring the “Social Media Scientist” debuted on YouTube
"We have seen the so-called one-click
services on the market today, and they have disappointed us," said
co-founder Ron Callari. "So Tawki will offer a user experience that is
truly one click". Then once videos are created, users will have the opportunity to edit it in many
ways, upload to YouTube or Vimeo,
while sharing it and receiving user-generated feedback on Tawki's social network.
Ron CallariRon Callari, who has cut his teeth on tech
start-ups in the past with companies like Flip.to, knows what it takes to
identify solutions through automation, while signing multi-million dollar
clients internationally in a short turn-around. Also proficient in video
production, he was the winner at the New Jersey Film Festival in the video
short category, with a video production, titled: “New Jersey’s First Lady.”
David Leonhardt has spent most of his life
promoting clients and employers, at one point juggling David Leonhardtover 500 media
interviews per year for CAA Ontario.
From crack SEO to social content promoter, he has always kept a few steps ahead of digital promotion
changes. As SEO grows less
important, video grows more important...which is why he is here (and why you
should be, too!).
Leading Global Tech Team Joins Tawki
Gagan KohliTawki will also offer premium videos with
2-D and 3-D animation, as well as animated "themes" or
"templates" for user videos.
This service will advance do-it-yourself (DIY) videos to a level not
seen previously. To meet that challenge, “we are partnering with one of the
leaders of India’s global tech eTrinity Infotechcommunity, based in Dehradun, India, “ says
Callari. “Gagan Kohli and his team at eTrinity Infotech are the
top-notch programmers we’ve selected to build out Tawki’s architecture and
infrastructure,” he adds.
Automation Takes The Angst Out of Video Production
For anyone who has struggled with the
multiple steps involved with video production software such as Final Cut ,
Adobe or even Apple’s iMovie, Tawki seeks to eliminate the time-consuming
editing process that is required by those products. With Tawki’s
one-step automation, eye-catching promotional videos can be made within minutes
for small and medium size businesses, as well as fun-filled videos users will
be pleased to share with their families and friends.
All In The Algo
Users can upload their own images or
videos, as well as their own music, or they can simply select from Tawki's extensive library. In so doing, they will be able to assemble the ideal images, video clips
and music based on Tawki’s mixer algorithm. They can rearrange the elements at will, add voice-over or
choose to leave the video just as it was created by Tawki’s one-click automation.
While there are other video production systems in the market today, there are
none that offer a unique animation option which will further distinguish a
Tawki video production from others found online.
"The algorithm-based one-click videos
are ideal for people who just need a video illustration, such as bloggers or
destination marketers," said co-founder David Leonhardt. 'Performers,
restaurants, hotels, book authors, families, retailers and manufacturers will want to upload their own
photos - which they can still do with a single click with no need to edit in
Tawki on IndieGogo
Tawki is raising their first round of
funding through the crowd-sourcing site, IndieGogo. Become part of digital history and join in the fun of
collaborating with Callari, Leonhardt and Gagan.
parties interested in donating or signing up for beta-testing are encouraged to
visit Tawki’s fund-raising campaign which just recently launched on August 27,
2010. Tawki can be also be found on Twitter and Facebook.