Ten Even More Weird and Bizarre Japanese Soft Drinks

What is it with Japan and weird drinks? Part of the answer lies in the love Japanese have for soft drinks – surveys show that about 40% of the nation's citizens drink at least one soft drink every day. That's about 50 million people!

In addition, trends come and go very quickly in Japan. What's cool today is as flat as warm Pepsi Ice Cucumber tomorrow... so soft drink companies are constantly coming out with something new and (hopefully) attention-grabbing 'cause one success more than makes up for dozens of failures.

Our list comprises the bad, the even more bad and the downright ugly, and we'll lead off the same way last year's list did – with Pepsi Japan's latest weird summer soft drink!


10) Pepsi Blue Hawaii

Wasn't there already a blue Pepsi, called umm, er, oh yeah - Pepsi Blue? It faded from the scene fairly quickly; a fate certain to be shared by Pepsi Blue Hawaii. Flavored with Pineapple and Lemon, you just know PBH is going to be sweeter than Hello Kitty in insulin shock – actually, it would probably be her IV drip.

9) Fanta Furufuru Shaker

Ever made Jello using 7-Up or Grape Crush instead of cold water? The gelatin retains a little carbonation after it cools. Fanta's Furufuru Shaker seems to be designed on the same principle; a semi-gelled drink that gets fizzy when you shake it. I don't know how you drink it... you'd need a fairly wide straw, if not a spoon. (via Japan Marketing News)

Anyway, all weirdness aside, the most interesting thing about Fanta Furufuru Shaker is the so-called Shaker Dance performed by official Fanta spokesmodel Rika Ishikawa. That girl can really shake her cans... can... erm, just watch the video...



8) Melon Milk

I've actually had Pokka's Melon Milk; both it and a Strawberry Milk version are sold in smallish cans at some Asian markets here in Toronto. It's rather popular in Japan, as are the many varieties of canned coffee Pokka makes.

Melon Milk doesn't taste bad... it does taste kinda strange though. Sort of like milk, with a melony overtone. You sip some, think “that can't be right”, then sip a little more. Before you know it you've drained the whole can – all part of Pokka's dastardly plan, no doubt. Melon is actually a major fruit flavor in Japan. If it's green & fruity, there's probably a melon involved. Consider yourself warned.



7) Bilk

Bilk... according to my dictionary, it means “to cheat out of something valuable”. It also makes a terrible name for a new drink – unless that drink is an unholy marriage of milk and beer, in which case it's entirely appropriate. Besides, Japanese dairy farmers are pretty much swimming in surplus milk and if Bilk doesn't work out they could resort to something truly awful, like a cheese drink (shudder).

Bilk... 70% beer, 30% milk, 100% disgusting. Supposedly, Bilk possesses a subtle sweetness that women should find most appealing. Beer bellies, belches and lactose intolerance, not so much. Bilk can be bought at 6 outlets in Japan's northern province of Hokkaido where bears outnumber humans 2:1. Guess they like the stuff, for their pic-a-nic baskets and all. (via Japan Probe)



Jul 29, 2008
by Anonymous

Cool drinks

there is this little japanese "Hello Kitty" store in my local mall and they always stock genuine Japanese softdrinks. I usually buy this lime green melon/berry soda buy the case and cant get enough of it. Its all in Japanese so I have no idea what it says I just know it tastes VERy good Ice Cold!


Jul 29, 2008
by Anonymous

Hello Kitty soft drinks

-made with feline placenta-

Jul 29, 2008
by Anonymous

Son Nguyen

Definitely some creative sh*t.

Jul 30, 2008
by Anonymous

I loves my Pocari Sweat

Hey man, don't be dissing on my Pocari Sweat, I love that stuff. There is a Pocari Sweat vending machine right outside my station (Ishikawacho) and I've considered getting a few buddies to toss it in the back of my work van some Friday night.

Jul 30, 2008
by Anonymous

I live in Hong Kong...

and we get lots of weird Japanese stuff here, but I've never seen milk beer, cheese drinks or eel soda. lol

Jul 30, 2008
by Anonymous

If you drink yogurt smoothies...

...what's wrong with drinking cheese? Whey to go, Japan!

Also, although I've never mixed beer and milk, a wine and milk syllabub is one of those old-fashioned drinks you really ought to try. If you warm the milk to cow temperature in the microwave and pour wine in, you get to watch the mixture clabber into funky little bubbly things. (It's better if you add spices and eggs to the milk, or just start out with eggnog. Also, most people like the look of white wine better.)

Aug 1, 2008
by Anonymous


How on earth is this 3rd?!?!?

Its got to be THE most disgusting invention in soft drink marketing as of yet.

Aug 3, 2008
by Anonymous

Exchange student in Japan

It's only eel extract... don't see why it's such a huge deal.

Also, furu-furu shaker is awesome.
My dorm should seriously stock up on it.

Aug 11, 2008
by Anonymous

what th' @#^&???

what th' @#^&???

Aug 12, 2008
by Anonymous

typical Japanese

Actually, some are not popular in Japan. I've never seen before eel, placenta, bilk and needs.
Kid's beer is quite popular. When i and my family go for dinner, my kids order and enjoy it anytime feeling like adult.
Pocari and furufuru-shaker are very popular in Japan. Furufuru (it means "SHAKE" in Japanese) is my favorite. Now grape tastes is for sale too. Try it!

By the way, do you know CALPIS? It sounds like cow-piss,eh? CALPIS is also very popular drink. So the name is not good for foreigner, it is sold as CALPICO in the other country.

Aug 12, 2008
by Steve Levenstein
Steve Levenstein's picture


Calpis sounds awful but is actually delicious - we can buy it hear in Canada in flavors including natural, strawberry, peach, mango, guava, aloe and lychee. Calpis was covered in my previous (Part 1) post on this topic. Follow the link in the article!

Aug 20, 2008
by Anonymous

Fanta Furufuru

The Fanta shaker is actually delicious, even if the concept is bizarre. The mix of carbonated beverage and gelatin is somehow delicious and I wish that they'd release this drink in other countries outside of Japan.

Sep 22, 2008
by Anonymous


speaking of the name, calpico means fake in greek!

Oct 7, 2008
by Anonymous

woot japan~~~!!

those r some fu**ed up drinks rofl
and yeah people love pocari sweat but all those other sh**s.... damn japanese r fu**ing creative in disgusting way

Jan 29, 2009
by Anonymous

milk stout

Actually, depending on how Bilk is made, it's not weird at all. Lactose is a sugar from milk which when added to the malt during production makes a sweeter beer due to the fact that yeast can't change it into alcohol as it can most sugars. Mackeson's Extra Stout is made this way; google "milk stout" for more info.

Of course, if they just blend it together, then yeah, that's just messed up.