What is it with Japan and weird drinks? Part of the answer lies in the love Japanese have for soft drinks – surveys show that about 40% of the nation's citizens drink at least one soft drink every day. That's about 50 million people!
In addition, trends come and go very quickly in Japan. What's cool today is as flat as warm Pepsi Ice Cucumber tomorrow... so soft drink companies are constantly coming out with something new and (hopefully) attention-grabbing 'cause one success more than makes up for dozens of failures.
Our list comprises the bad, the even more bad and the downright ugly, and we'll lead off the same way last year's list did – with Pepsi Japan's latest weird summer soft drink!
10) Pepsi Blue Hawaii
Wasn't there already a blue Pepsi, called umm, er, oh yeah - Pepsi Blue? It faded from the scene fairly quickly; a fate certain to be shared by Pepsi Blue Hawaii. Flavored with Pineapple and Lemon, you just know PBH is going to be sweeter than Hello Kitty in insulin shock – actually, it would probably be her IV drip.
9) Fanta Furufuru ShakerEver made Jello using 7-Up or Grape Crush instead of cold water? The gelatin retains a little carbonation after it cools. Fanta's Furufuru Shaker seems to be designed on the same principle; a semi-gelled drink that gets fizzy when you shake it. I don't know how you drink it... you'd need a fairly wide straw, if not a spoon. (via Japan Marketing News)
Anyway, all weirdness aside, the most interesting thing about Fanta Furufuru Shaker is the so-called Shaker Dance performed by official Fanta spokesmodel Rika Ishikawa. That girl can really shake her cans... can... erm, just watch the video...
8) Melon Milk
I've actually had Pokka's Melon Milk; both it and a Strawberry Milk version are sold in smallish cans at some Asian markets here in Toronto. It's rather popular in Japan, as are the many varieties of canned coffee Pokka makes.
Melon Milk doesn't taste bad... it does taste kinda strange though. Sort of like milk, with a melony overtone. You sip some, think “that can't be right”, then sip a little more. Before you know it you've drained the whole can – all part of Pokka's dastardly plan, no doubt. Melon is actually a major fruit flavor in Japan. If it's green & fruity, there's probably a melon involved. Consider yourself warned.
Bilk... according to my dictionary, it means “to cheat out of something valuable”. It also makes a terrible name for a new drink – unless that drink is an unholy marriage of milk and beer, in which case it's entirely appropriate. Besides, Japanese dairy farmers are pretty much swimming in surplus milk and if Bilk doesn't work out they could resort to something truly awful, like a cheese drink (shudder).
Bilk... 70% beer, 30% milk, 100% disgusting. Supposedly, Bilk possesses a subtle sweetness that women should find most appealing. Beer bellies, belches and lactose intolerance, not so much. Bilk can be bought at 6 outlets in Japan's northern province of Hokkaido where bears outnumber humans 2:1. Guess they like the stuff, for their pic-a-nic baskets and all. (via Japan Probe)