When it comes to going to the store the odds are good that you do not
think much about the technology that makes your shopping possible, but
it is there, quietly making your life easier and change the way you deal
with the stores around you. That is why today we are going to look at
three different types of technology that are changing the face of retail
shops in the United States, when they are put in place en mass.
Changing Retail: Touch Screens
The use of touch screens in
places such as self check out registers, automatic tag makers and other
devices are unheard of right now, but that is only the tip of the ice
berg. Touch screens may be showing up more than you may expect in the
near future. Screens that allow users to find the locations of items in a
store, allow shoppers to keep a digital inventory of the items in their
cart in order to speed up their check out and keep a running tally on
their budget or just help consumers to make the best nutritional
comparisons are all being looked at by retail chains right now. A version of this was put out by Light Touch that allows any flat surface to become a touch screen.
Changing Retail: Printed Electronics
idea of printed electronic is a lot like the model of printing books on
demand used by companies such as Amazon. By allowing for printable
packaging, such as stickers that tell you how ripe your banana really
is, may be in the future. It could also allow for temperature sensors
and other critical supplies to be added to the food in order to ensure
that it is kept in the best position possible. It also has potential in
terms of using eInk for marketing and dynamic packaging purposes. After
all eInk has already been used, in limited applications, in places such
as the magazine industry. After all Esquire already got to do it.
Changing Retail: RFID Chips and Wireless Payment
use of wireless payment technology, such as RFID and other wireless
payment technology, will allow for speedier checkouts, though it will
come with some unique security challenges. Of course this may also show
up in the style of an Apple Store, where workers each have a mobile
register on their hip. Burberryis already leading the way on this one, with RFIDs in clothing.
Don't be surprised that you may see many
of these technologies popping up with frequency in many of the stores
around you. Just do not be surprised that if it is national chains that
lead the way.