Titanic in Denver - Inventive Marketing

In June, 'Titanic: The Artifact Exhibition' opened at the Denver Museum of Nature and Science and will remain in Denver until January 6, 2008.

The exhibit contains recreations of parts of the ship, stories of the survivors, including Denver's own Molly Brown, and thousands of artifacts from the ship itself.

To promote the much anticipated Titanic Exhibit at the Denver Museum of Nature and Science, life preservers were placed on the statues in the and around the city of Denver, Colorado.

What do you think? Good promotion? Disrespectful?

Advertising Agency: Carmichael Lynch, USA
Executive Creative Director: Andrew Clarke
Copywriters: Tim Gillingham, Ellie Anderson
Art Director: Antonio Bonafacio
Photographer: Nick Vedros

Source: Ads of the World

Amy Gifford
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