10 Ads That Will Make You Totally Queasy

5. Internal Organs by World Wildlife Fund

This is an innovative way for an ad to champion two causes at once: "Save the Rain-forest" and "Smoking Leads to Cancer."

It's also a great cross-reference to how rain-forests are the major producers of the chemicals used to treat (and to hopefully cure) cancer-and they're being wiped out at a horrific rate on a daily basis.

6. Internal Organs by Brazilian Red Cross

Um...?

I'm okay with a burger as the heart.  I figure that's where a burger generally goes anyway.

The eggplant and what appears to be an avocado just seem out of place.  Perhaps I'm missing some sort of nutritional context.

But roasted chickens for kidneys?  What?

I don't get it.

7. Internal Organs by Central de Transplantes

Don't look in the can.

Really. Trust me. DON'T look in the can.

The idea of human organs and other body parts being dumped into a trashcan is just repulsive to me.  This campaign is the antithesis of the Red Cross ad above (Number 1).  Whereas the previous example was almost spiritual converting in it's approach, this stuff has the subtlety of a Saw movie.

Having said that, I also have to praise this approach.  What a great ad campaign!  Particularly the image with the little girl.  Chilling, thought-provoking, and effective.