Toyota To Revive Classic Workhorse J70 Land Cruiser For One Year Only
Though Toyota's legendary J70 Land Cruiser hasn't been manufactured or sold in Japan since 2004, the rugged four-wheel drive pickup's domestic fan base never stopped clamoring for its return.
It seems Toyota heard them after all, as the automaker is gearing up to produce around 200 J70's domestically every month for one year, and for one year only. The project can't be much of a money-maker for Toyota but then, they're Toyota: this gesture to the J70's vocal constituency should bring its own rewards in strengthened customer loyalty down the road.
Don't confuse the 2015 retro revival with the Chrysler PT Cruiser or GM's HHR – the former bore absolutely no relation to a 1936 Dodge nor the latter to a 1954 GMC sedan delivery besides some half-hearted styling references.
Toyota's 70 Series Land Cruiser was introduced in 1984 and was incrementally updated over the years. Though domestic Japanese production ceased in 2004, the vehicle's sixth and seventh generations are still being made and sold in a number of countries around the globe.
You might know it as the Toyota Machito if you're from Venezuela, the Zo Reken if you hail from Haiti or the Bundera or 70 Prado in other markets from Africa to Australia.
Even the most recent iterations of the non-Japanese-made J70 look rather stark and primitive compared to its domestic counterpart, the J200 first introduced in 2007, so much so that the cushy & comfy J200 has lost much of its original appeal to its original market niche.
Toyota is addressing this perceived gap by repatriating enough tooling to get four-door SUV/wagons and four-door pickup versions of the reliable “world” wheeled workhorse into domestic dealer showrooms.
Don't expect an extravagant options list to be offered for the revived J70, however, as this isn't a long-term strategy on Toyota's part: buyers can chose from only six exterior colors for example. We're sure the J70's true fans won't be too disappointed.
Mechanically, the part-time four wheel drive vehicles will be powered by Toyota's trusty 4.0-liter, aluminum block V6 engine delivering 228 HP and 265 lb-ft of torque through a a five-speed manual transmission.
Some concessions to the passage of time will be apparent in the form of modern safety features including air bags and ABS brakes. Last but not least, the asking price of roughly $35,000 is hardly retro but when you've been saving up for a decade, it'll seem well worth it. (via Impress Watch)