Trucking Cool: PATTON SUVs Invade Chengdu Motor Show
The 16th Chengdu Motor Show (CDMS 2013) has established itself as one of the world's most highly anticipated showcases of all things automotive. This year's event taking place at the Century City New International Convention & Exhibition Center (CCNICEC) from August 30th through September 9th, 2013 has attracted a number of unexpected participants such as Allegheny Ford Isuzu Truck Sales of Pittsburgh, Pennsylvania, USA.
One might think an American firm with “Isuzu” in its name would be received rather frostily, to say the least, at a Chinese auto show but the Allegheny boys aren't here to impress, they're out to make an impression by brute force and when it comes to brute force, one name stands above all others: PATTON.
We're not going to get into copyrights, licensing and all that legal mumbo-jumbo but in China at least, Patton is a viable name for automotive vehicles. It's also a gosh-darned good one; just ask the U.S. Army. You know, the outfit who named their M46, M47, M48 and M60 main battle tanks after the legendary military leader and outspoken proponent of armored warfare.
As Old Blood & Guts himself surely knew, a badge is worth nothing without the muscle to back it up and though tech specs aren't in the offing, the PATTON SUVs sent all the way from Pittsburgh to Chengdu look as muscular as one of his namesake tanks... sans the armor and armament, mind you.
No Ford identification is visible on the two matte-black painted PATTON SUVs selected to send a macho message to presumably wealthy (and image-conscious) Chinese auto buyers but the larger of the pair sports F-350 and SPECIAL EDITION badges beneath the left rear taillight assembly and in the left lower tailgate, respectively. Built Ford Tough, obviously, is just the starting point.
The Patton display area at the 16th Chengdu Motor Show is by degrees severe and austere, highlighted by a large golden replica of the SUV grille's badge with “G. PATTON” (G for General or George... or maybe both) hanging on the wall. Will Allegheny Ford Isuzu Truck Sales be taking orders for production versions of the two PATTON SUVs displayed at the show? All we can state with certainty at press time is at 16th Chengdu Motor Show, PATTON takes orders from nobody!
All things considered, there's little doubt pumped-up SUVs like the PATTON twins will perfectly fit the small but lucrative niche currently occupied by customized Hummers and the long-discontinued Lamborghini LM002, to name a couple of examples. As for the super-SUVs themselves, give the guys from Allegheny Ford Isuzu Truck Sales props for lightening up the look with some sweet smiley-face driving light covers. They're lucky the real G. Patton isn't around to see 'em, though. (all images via auto.ifeng.com)