Tsū Rockstars à la Twitter, not Facebook

Do social media stars make the social network, or does the social network make the stars? If history is to be our road map, it would appear that the latter is the case. Yes, users have to be creative enough to use these ecosystems in innovative ways, but without the platform, these unknowns would have had a much tougher time reaching exponentially wide audiences in such a short period of time.

Twitter, Twitter, little star . . .

While Twitter is presently struggling to impress its shareholders, the site’s popularity doesn’t seem to have waned one iota. After all, this is the microblogging site, which made social media celebrities out of average folks, such as Gary Vaynerchuk, Guy Kawasaki and Kim Garst. Even the TV Show ‘Dancing with the Stars’ recognized the star appeal, when they cast 15 yr. old Hayes Grier, aVaynerchuk,Kawasaki,Garst & GrierVaynerchuk,Kawasaki,Garst & Grier Vine star, based mainly on his 3+ million Twitter following.

Tsu versus Facebook

Today, almost a decade later, we welcome Tsu, another new social network, which is providing a similar opportunity for common folk to achieve new-found fame. This time, however we are introduced to a new social playground that’s changing things up, as it attracts users in droves (over 4 million in one year) and of recent date has actually put Mark Zuckerberg’s nose out of joint.

Why? Because savvy content producers feel that the work they post online is proprietary, and as such should be compensated. In turn, Tsu has met that request head-on. How? Tsu was one of the first social networks to share 90 percent of its ad revenues with all of its users — which makes their business model totally contrary to Facebook’s advertising schema.

Facebook's old-school advertising formula not only takes possession of their users’ content — once  it lands on any of its pages —but, all ad revenues derived from said-postings are 100 percent theirs for the taking. What set the two Internet companies at loggerheads is when Tsu users started using Facebook as a launching pad to recruit members. To thwart this activity, Mark Zuckerberg deemed it appropriate to remove all such Tsu-related links, claiming that Tsu’s revenue-sharing incentive business practice was against FB’s terms of service. The justification was that any thing that incentivizes users with financial rewards can easily be abused creating 'spammy' content

Enter Tsu Rockstars, stage left . . .

Needless to say, Facebook’s decision to block Tsu was not received enthusiastically by users who had their feet in both camps. In fact, so much so, that over the last couple of weeks, there’s been a major exodus by those closing their Facebook accounts and putting all of their eggs in the Tsu basket.

So how did this affect those folks who've made a name for themselves as Tsu celebrities (or Tsulebrities as they are commonly known)? Well, it provided them with much more of a spotlight, because as more and more folks made their exodus from FB to Tsu, they quickly gravitated towards those folks who've made a name for themselves on the network.

And while there are a good number of heavyweight Tsulebs who come from the entertainment and sport fields - 50Cent,Anthony,Morales & King of Morocco50Cent,Anthony,Morales & King of Moroccolike rapper 50 Cent, NBA star Carmelo Anthony, TV actor Esai Morales and the King of Morocco — today we will focus on those who like the Twitter stars became celebrities after joining network.

Jon Dunn

Jon DunnJon DunnJon Dunn who hails from Taunton, United Kingdom is a digital marketing consultant specializing in a range of services from technical SEO, digital PR and content marketing to social media management and conversion optimization. With over 10 year's experience, he actively assists SME’s and multinationals develop their local and global strategies.

Joining Tsu as an early adopter over a year ago, he has attracted almost 25,000 followers during his first year in residence in the Land of Tsu. Calling Tsu, “the people’s network” his network within a network continues to grow exponentially.

“Tsu is the future of social media, handing back power and ownership to the people who build the community, not the founders and investors. Isn't it time we all get fairly rewarded for our valuable time and content?” says Dunn.

There are a multitude of reasons to follow Dunn, but coaching and reward challenges should be tops on your list, since he’s both mentor and generous benefactor to all Tsuvians.
 

Bryan Daugherty

Bryan DaughertyBryan DaughertyBryan Daugherty is a self-proclaimed ‘Tsu Expert,’ and for good reason. Not only has he been a member of the network from Day 1, he's also been on the cutting edge of several major charity campaigns that helped put Tsu on the social media map.

As a web developer and graphic designer and with the able assist of his wife Maria, this past year, this dynamic duo were responsible for successfully creating, planning and executing two Tsu Madness Tournament events, where over $1500 has been raised — $1113.06 of which was earmarked for the Black Jaguar Foundation, one of Tsu’s 56 charities.



Not only did those events energize the ecosystem in a unique and innovative way, it helped attract thousands of new users to the network.

Bryan is also the online publisher of ‘Become A Tsu Expert’ which is a great resource for newbies as well as Tsu veterans. It provides Tsu news, tips, how-to’s and strategies with easy, digestible content that allows users to quickly become acclimated to the platform.

DexterRoona

Dexter RoonaDexter RoonaDexter Roona, like Dunn and Daugherty saw early on how Tsu was the network making a difference. From his perspective, he was quick to recognize the impact that influential Tsu users like Dunn and Daugherty were making and decided to build a list that not only recognized these folks, but gave newbies working examples of folks who were contributing at high levels of engagement.

His ‘Tsu Top 75 Members’ list is updated regularly, as he keeps assessing the activity of users old and new, or as he puts it, “the influencers on Tsu who are blazing a trail.” Roona felt a need to create such a list because it’s “a quick start to finding good people to follow on Tsu.”

Excluding celebrities from the entertainment and sport fields, Roona is a firm believer in keeping this record “a peoples’ list.”

“To get nominated, all you have to do is post original creative content and engage, there is no favoritism or agenda,” notes Roona.

In tandem with maintaining the list, Roona is the founder of the blog site ‘Tsu Made Easy.’ In interviewing him today, I learned there’s a number of unique differentiators that distinguishes his blog site from others.

Since many of the articles posted to the site are created by fellow Tsuvians, Dexter points out that, “you can take any page or article link and just add your username to the end of the link and the page or post will cookie to your Tsu Invite Link. This means you can take the content and just share it and if anyone clicks through to Tsu and joins — they join as part of your network since your short code is attached.”

“I believe that blogging is the best way to promote any opportunity because a blog post works 24/7 for you. My system gives anyone who wants to promote Tsu ready-made content. Tsu members promoting the articles as their own gives the site much more traction on the Search Engine Result pages (SERPs). So it is a win-win for everyone,” says Roona.

Tsu’s Rockstars Rockin’ the Social Media Paradigm

So, similar to those celebrities born during the early days of Twitter, Tsu appears to be the newest kid on the block to shine a spotlight on users who are going the nine-yards, and then some. These are folks who have distinguished themselves on Tsu and used the best attributes of the network to their advantage. And from where I sit, Dunn, Daugherty and Roona are the ones to emulate. They are the advocates of the new business model that's rocked the social media paradigm.

And who knows, a few years from now, Tsu might just be the network to eclipse the grand-daddy of all networks. After all, wasn't it Facebook that basically wiped out MySpace from our social media memory banks. What’s old might be new again . . . nothing lasts forever . . . and Tsu just might that little-engine-that-could. For those who haven't joined yet, you just might want to become an early adopter before it overtakes Facebook. Better to be in the pace car leading the charge -- then to be left at the gate. Jump on board now and add your name to the growing list of Tsu Rockstars!
Comments
Nov 13, 2015
by Anonymous

Great post, love the comedy

Great post, love the comedy pic... ;-) And it would be great to have GaryVee on tsu!

Nov 13, 2015
by Ron Callari

I agree, it would great to

I agree, it would great to recruit Gary Vaynerchuk to Tsu. Why don't you reach out to him and give him a link to this article to convince him.

 

Ron Callari is a freelance journalist and editorial
cartoonist. His slighlty off-center published work includes trends,
social media and editorial cartoons. Writer of three books including the
soon-to-be released

Nov 16, 2015
by Anonymous

Don't forget @Mereshas as

Don't forget @Mereshas as #tsuRockstar !

Nov 17, 2015
by Anonymous

I think it is great that

I think it is great that tsū rockstars are not based on celebrity but rather quality of content and engaging the community. The only way to experience it is to join. Find me there as brettmac or use my invite www.tsu.co/brettmac

Nov 17, 2015
by Anonymous

Well done, Ron! It's awfully

Well done, Ron! It's awfully exciting to see so much good press about our little baby of a network after the Facebook debacle

Nov 17, 2015
by JediBret
JediBret's picture

Definitely cool to see you

Definitely cool to see you doing so much for the network, Ron! THANKS 

your friendly neighborhood menace ;) 

Nov 17, 2015
by Ron Callari

 Thanks "Friendly

 Thanks "Friendly Neighborhood Menace" - you're a Tsu rockstar as well.

Ron Callari is a freelance journalist and editorial
cartoonist. His slighlty off-center published work includes trends,
social media and editorial cartoons. Writer of three books including the
soon-to-be released

Nov 17, 2015
by Anonymous

Great article, I think that

Great article, I think that thoughtful engagement with our friends and followers is the most genuine at tsu. You are definitely one of tsu's rocstars.

Nov 17, 2015
by Anonymous

Oh yeah, had to share.

Oh yeah, had to share.

Nov 21, 2015
by Anonymous

nice article Ron

nice article Ron