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TV Commercial: "Gorilla Goes Ape For Cadbury Chocolates?"

What in the world were the clients at Cadbury Chocolates thinking when they agreed to let a gorilla be a spokesperson for their chocolates?

First of all, what's the connection between a gorilla and chocolates? Nothing, but this gorilla likes music, has rhythm and plays the drums you say? So what! Look closely, it's a man in a gorilla suit. And a poorly-made suit at that.

Hey, I've got nothing against gorillas. If you want to use them to sell Dole bananas, fine. At least we know that apes and monkeys love bananas. Or even stretching it, by selling Maidenform Bras, with the music playing in the background to the tune of "Gorilla My Dreams."-- go to it. Aside from that, all animal lovers know feeding chocolate to animals could be fatal. And, in this case, it was the TV commercial that would prove to be fatal also.




What do you think? Was this a successful commercial for you? Does it make you more likely to buy Cadbury chocolate?

Bruce Heath
Guest Blogger
InventorSpot.com

Our Guest Blogger, Bruce Heath, aka admanUSA, is an internationally-known Creative Director, and is now a Freelance Copywriter.

Comments
Oct 14, 2008
by Anonymous

LOL @ CADBURY CHOCOLATE GORILLA!

LOL! The commercial obviously worked very well.

So well- that it has caused a person to blog about it. Now, thousands of people who go online to inventorspot learn about the product, Cadbury Chocolate!

This art is MeaningFUL, because it SEEMS to be meaningLESS.

Oct 14, 2008
by Anonymous

Great commercial

This is certainly a great commercial; like the Microsoft commercials it doesn't matter that it doesn't sell a product, because it gets people talking.

Talking, like people were talking a year ago when this commercial came out.

Oct 15, 2008
by Anonymous

HAHA So True!

"Aside from that, all animal lovers know feeding chocolate to animals could be fatal. "

Yeah, especially that Cadbury choclate that was recalled because of Melanine content. That would DEFINITELY KILL THE GORILLA!

Oct 20, 2008
by Anonymous

hidden logic

I've been reliably informed by some attractive people at Fallon, the agency behind this ad, that the brief for this campaign was 'to give viewers the same sense of enjoyment that they'll get from eating Cadbury's chocolate.

So the fact that a man in a Gorilla suit (or indeed anthropomorphic trucks on runways) have absolutely nothing to do with chocolate is kind of irrelevant.

It's a dream brief for anyone working in advertising (and Juan "Mr Fallon" Cabral had this idea in his bag for ages - and even pitched it to other clients before cadbury's bought it) so he must have actually felt like a drumming gorilla when the brief landed on his desk.

It all goes to show how great, innovative work flows much more freely when clients take a "risk" and don't put out a brief that says "inform consumers about the great taste/price/ethics/packaging/fragrance of our product". Who really cares?

Tell an ad agency to create something which people love and they'll love you back.

As someone much wiser than I will ever be once said (excuse my paraphrasing - the sentiment's in tact): When you create a TV commercial you're coming into someone's living room completely uninvited. The least you can do is try and leave having giving them something in return for their hospitality.

With a million ads telling us how great Brand X, Y and Z's products are we should savour the one's that don't - ironically they're far more convincing. Long live the soft sell.

Nov 2, 2008
by Anonymous

The only connection I could

The only connection I could seem to make was that the song "In the Air Tonight" is by Phil Collins, and he did all the music for the disney animated movie of "Tarzan", hence the Gorilla.

But other than that, I can make no other connections. Which made me think the only reason why they'd do that is to make people talk about it.