What in the world were the clients at Cadbury Chocolates thinking when they agreed to let a gorilla be a spokesperson for their chocolates?
First of all, what's the connection between a gorilla and chocolates? Nothing, but this gorilla likes music, has rhythm and plays the drums you say? So what! Look closely, it's a man in a gorilla suit. And a poorly-made suit at that.
Hey, I've got nothing against gorillas. If you want to use them to sell Dole bananas, fine. At least we know that apes and monkeys love bananas. Or even stretching it, by selling Maidenform Bras, with the music playing in the background to the tune of "Gorilla My Dreams."-- go to it. Aside from that, all animal lovers know feeding chocolate to animals could be fatal. And, in this case, it was the TV commercial that would prove to be fatal also.
What do you think? Was this a successful commercial for you? Does it make you more likely to buy Cadbury chocolate?
Our Guest Blogger, Bruce Heath, aka admanUSA, is an internationally-known Creative Director, and is now a Freelance Copywriter.