As Twitter helps businesses and people communicate in 140 characters or less, brevity in communication is changing businesses marketing strategies and replacing long, drawn out corporate communications. As Twitter transforms the business world, could it also change the business of online dating, with online matchmaking profiles in 140 characters or less?
With dating organizations like eHarmony, going beyond the traditional online dating profile and claiming to offer much more compatible matches with their comprehensive evaluations, Radaroo, which uses principles made popular by Twitter, is making love matches in 140 characters or less. In order to get started with Radaroo, prospective daters simply need to create their dating profile using Radaroo's Twitter-based formula, as outlined above.
If you haven't guessed it already, Radaroo connects daters on Twitter and uses social media to help them get to know each other. Daters create their dating profiles, which are posted on Radaroo's website, so other Twitter daters can find them and follow them on Twitter to get to know them a little better and see if a love connection might be in the cards. Radaroo dating profile information is also sent to the user's Twitter followers, because who knows who might be a secret admirer!
Right now Radaroo is a free Twitter dating service, but it's still a little bit rough around the edge - so we'll just have to wait and see how their business model evolves as the Twitter trend continues to grow.