Twitter's 100,000 Twelephants Can Aid 100,000 Elephants

Twitter is home to many charities that are transforming a corner of the Internet into a market exchange for conducting good works. In a recent blog, titled, "The Good Web Uses Social Media To Advance Causes," a new genre of online sites have emerged that are utilizing social media for charitable endeavors. "Twelephants" is a unique campaign that seeks to provide a safe haven for 100,000 elephants in the Elephant Corridor of Africa.

Femke HulsenbeckFemke HulsenbeckSupporting a charitable initiative and inviting your friends to do the same has been labeled "Play It Forward," by, the umbrella organization overseeing the Twelephant fund-raising campaign plus thirty other charitable projects in various stages of development. In an interview recently conducted with Femke Hulsenbek, Pifworld's program officer, she noted that "Twelephants is one of the most ambitious projects on the Pifworld platform...established to raise awareness for the Elephant Corridor, enabling elephants in Botswana to roam freely across the border to Zambia."

The Corridor offers a solution for the heavy desertification in Southern Africa and marks the first major step in the realization of the world's largest wildlife park covering an area of 300,000 km2.

The Twelephants account on Twitter was established in November to assist in raising awareness for this important project. With an aggressive goal of attracting 100,000 followers on the microblogging platform and securing 430,000 Euros (approx $645K US) in donations by summer 2010, this campaign needs the support of as many members of the Twitterati as possible. Presently with only 311 followers (as of this posting), Twelephants needs to scale at almost 15,000 followers per month to reach its target. 

Those that wish to donate can contribute as much as they like, with a minimum of 5 euros (or its equivalent in pounds/dollars). The donated amount will be noted on one's Pifworld account. Interested parties can register here.

Once the goal is reached, the project's implementation will commence. The first step in realising this vision is creating the Elephant Corridor, which will then link the Chobe National Park in Botswana, through Kasika and Impalila Conservancies in Namibia, to the Kafue National Park in Zambia. The Elephant Corridor is the first of 89 projects attached to the larger KAZA project.

To give you a sense of the tremendous scope of the KAZA initiative, the governments of five countries are coming together to create a superpark, called the Kavango/Zambezi Transfrontier Conservation Area (KAZA). KAZA will become the largest nature park in the world, incorporating areas of Botswana, Namibia, Angola, Zambia, and Zimbabwe. The park will scale to 375 000 hectare. The governments and chiefdoms in the area are eager and ready to start building this superpark when there is enough funding.

But of course, as we all know, first step begin with baby steps, and with each new "Twelephant" follower on Twitter, Pifworld is that much closer to achieving one of its targets. I do hope that the readers of this blog will take time and find the compassion during this holiday season to aid in this important endeavor. You can start today, with the following.
  •  If you are member of Twitter, please become a Twelephants' follower today. (Just click here).
  •  If you have the means, please donate a minimum of 5 Euros (approximately $7.50 US) to the   charity.
  •  If you are blogger, please write about this worthy cause, or link your blog to this posting, so your readers can benefit from this information.
  •  If you are already involved, please leave a comment and tell us your experience with the organization and any additional insights you would like to share with our readers.
As Hulsenbek assures all interested parties, "By bundling our powers we can realise the biggest wild life park in the world. The first and key step is saving 100,000 elephants by realizing the Elephant Corridor. If we can dream it, we can do it."

Dec 7, 2009
by Anonymous

Excellent Article

Excellent article. By their nature, most charities are underfunded and the staff is over burdened, so they may not have the luxury of following the latest trends. This is a great introduction to hand them.