Log in  •  Sign up   •  Subscribe 

Twitter's 50,000+ Will Be "Location" Game Changer In 2010

Share
2010 is going to be the year of the location-based services. While Location-based social networks made inroads in 2009, nothing will compare to the anticipated growth this coming year. In the last twelve months, we have seen the rise of  several location based start-ups, Foursquare, Gowalla and Brightkite are a just a few of the exciting apps out there. Yet, until now, the bigger players have held back.

But no longer...Twitter based on a couple of stealth moves made in December is going to lead the charge, by catapulting these services into the stratosphere. With the news that Twitter is permitting ALL of their 50,000+ developers full access to their "firehose" of realtime data, coupled with their recent acquisition of Mixer Labs and their GeoAPI service, it appears that Twitter may end up dominationg the location-based service space sooner than any one thought.

Firehose Will Open the Floodgates to 50,000+


Ryan SarverRyan SarverRyan Sarver, Twitter's director of platform, speaking at the LeWeb conference in Paris in early December, told attendees at that conference that Twitter's  "firehose" of realtime data will now be provided to developers, big and small.

This is a major move, since 50,000+ developers will now have an opportunity to create more robust APIs, if they so choose. It will provide ordinary coders the same access to data that only players like Google and Bing had previously. Think about the multiplying factor here. In stead of handful of developers challenged with the monumental task of building a better location-based service, Twitter has brilliantly opened the floodgates to tens of thousands to work on the same initiative. This not only paves the way for the best creative and innovative solutions it also speeds up the developement time to launch new products and services quicker.


Acquisition of Major Geo-Location Service


GeoAPI developer Mixer LabsGeoAPI developer Mixer LabsTwitter has acquired GeoAPI developer Mixer Labs to work on location data for users' The service helps developers build location-based services for Twitter and other social-networking sites. With location added to tweets, Twitter will begin the process of a robust set of locations services to emerge. GeoAPI is a location service platform that has been collecting data from Flikr, Foursquare, YouTube, Weatherbug and ofcourse Twitter. 


Based on Sarver's previous work at MyLoki, a location service he knows what works and what doesn't work, according to Brady Forrest at O'Reilly Radar. "MyLoki never gained ubiquity, (but) Twitter has the opportunity to become a major location broker. Twitter currently has a very simple on/off switch for location. To become a full-fledged consumer location service (like Latitude or Fire Eagle) they will need to build in more controls."

And that's where the 50,000 developers come into play. It's not rocket science to figure that Twitter will send those 50,000 developers in to attack the "location" initiative, in the same way a  world leader would deploy 50,000 troops into a territory to achieve a military maneuver. The more troops, the more chance of success!

50,000+ Deployed to San Francisco


OneForty described as a Twitter outfitter, with resources for all things Twitter is now tracking 2173 APIs for Twitter. While that sounds heck of a lot of apps, it pales in comparison to the 50,000+ applications that have been registered using Twitter's API's. This is an incredible milestone when one realizes that just three short years ago, only one API existed. Now, to commemorate this phenomenal growth Twitter is planning its first- time developer conference in San Francisco next year, and all 50,000+ developers are invited to the event! 

Details about the date and exact location in San Francisco for Chirp have not been made public, but  Twitter launched a dedicated page for the conference where users can sign up for updates.



To comprehend just how important APIs are to Twitter, Sarver says that 50% of all of Twitter's traffic comes from apps. If that be the case, just think what Twitter's 50,000 will be capable of developing in 2010 during and after the Chirp Conference. If 2010 is the going to go down as the year of "location," I think the origin of its exponential growth will all start in "San Francisco" - date and venue to be determined.

Ron Callari
Society and Trends Writer
InventorSpot.com
Follow me on Twitter

If you like this article, could you please send it to a friend, or send out a Tweet, or Stumble it?

Have you seen these great articles:

READ:
When Tiny Is a Good Thing- Top Ten World's Coolest and Poshest Pod Hotels
READ:
Artificial Hymen Restores Virginity - Without Surgery
READ: Robots With The Human Touch

 

Comments
Dec 25, 2009
by znmeb
add comment reply

Firehose and "location"

Twitter has so far not made public any of the restrictions that will be
placed on developers who use the firehose, or the kinds of agreements that will need to be in place before such access is granted. I've asked for clarification on the Twitter API developers' mailing list, but so far have received no answer other than, "There will be further announcements about Streaming API access early next year."

Moreover, as of just a few days ago, their position is still:

"The Firehose is not a generally available resource. Few applications
require this level of access. Creative use of a combination of other
resources and various access levels can satisfy nearly every
application use case."

"The other levels of Streaming access are not only considerably more cost effective for all parties, they are also (nearly) sufficient for the vast
majority of applications."

"The filtered and sampled streams are where virtually everyone will wind up."

And on location-based processing:

http://apiwiki.twitter.com/Geotagging-API-Best-Practices

"Users will have less interest in providing their current location
if they are unaware of the value on the other side of the transaction.
You as an app developer should always try to provide immediate value to
incentivize the user to provide the information. This can come in
various forms -- showing nearby tweets, narrowing search based on the
user's location, promoting user discovery based on proximity to the
user, etc."

I agree - opening up the Firehose and the Mixer acquisition are a
"strategic move". But not all of the 50,000+ "developers", if there are
indeed that many, are positioned to participate with solid fundable business plans. I'd venture to suggest that there are more like perhaps five to ten, and two of them - Microsoft and Google - are already in the hunt. And that's not even counting the marketing force that is Facebook.

Twitter is a small company - there is no way they can "manage" 50,000 "partnerships". They will need to focus, focus and focus some more! And that's going to mean playing favorites based on solid business decision processes and realistic partnership agreements. The chaotic growth that's characterized Twitter in 2009 can't be sustained.

Post new comment

  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <p> <img> <sup> <br> <sub> <u> <strike> <b> <i>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

To prevent automated spam submissions leave this field empty.