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US Snowboarding Team’s Olympic Uniform Is Practical And On Trend

While the opening ceremonies for the Vancouver 2010 Winter Olympics generated a lot of US Snowboarding UniformUS Snowboarding Uniformconversation about the unique, patriotic uniforms (including Canada's donation to the 3-man Indian team), it's the Americans that have got everyone talking.

While some of the uniforms stand out and make a statement that's less focused on fashion, the US snowboarders are wearing trendy and stylish sportswear. There might not be anything especially unique about it, so this is not something I typically feature on this blog - but so many questions have been circulating about the origins of this uniform that I've just got to address it!

The original designs were unveiled back in December by Burton. While it might look casual, the uniforms are in fact top of the line technical sportswear pieces made from Gore-tex. The jackets are on trend with a plaid design and more subtly incorporate the red, white and blue. The pants are designed to look like baggy, distressed jeans; keeping up with the hottest styles as well.

Burton designed these uniforms based on the snowboarding team's input, and there's no doubting these are styles sure to stay. Would you hit the slopes, or even the streets modelling the style of the US team?

Via: Transworld Snowboarding

Comments
Feb 18, 2010
by Anonymous

The whole uniform!

Love them!

Feb 18, 2010
by Anonymous

the uniform

I ended up on your site googling for the snow board pants that the US Team are using.

I have been living under a rock and only discovered Shaun White this Winter Olympics. OK, haven't been watching Winter Olympics for the past 34 years on this earth except for a peek on Figure Skating here and there. So it goes to show how certain athletes will motivate watching the Winter Olympics.

This year has been quite an experience watching Shaun White! I'm now a big fan and wouldn't mind buying the whole outfit and start learning how to snowboard.

Thanks for the article about the cool uniform!

Feb 18, 2010
by Anonymous

Another opinion

I was commenting to my kids last night about the US Snowboard 'uniforms'. First of all, I am not saying that snowboarders are not athletes and it is clearly a demanding sport.
However, the image of a bunch of grubby, pot-smoking, underwear-showing teens representing their country at the Olympics is the wrong way to go in my opinion.
The first ever snowboard medal was won by Ross Rebagliati and he tested positive for marijuana after the win. It embarrassed an entire country because these athletes are supposed to be role models.
The Olympics should not be about looking cool and trendy but by proudly representing your country on the international stage.
I say clean it up for the Olympics so that the sport will gain some respect from people who are sick of seeing dirty, baggy jeans hanging off of kids!

Feb 18, 2010
by Anonymous

The whole thing should stay!

I love Burtons entire line, but I think they out did themselves this time.
Last Winter Olympics they had the classy Pinstripes, but plaid is something that every boader wears and making it an American red, white, and blue, was perfect!

The pants are my favorite part of the whole uniform. The fact that they look like jeans, but are made for riding is just awesome. It sets them apart from every other country's uniform!
I would absolutely wear this uniform while riding; and I would even wear it around the house or to an event... if such occassion called for it.

I think the outfit represents young U.S. riders and should not be frowned upon. Wearing baggy distressed jeans doesn't make you a pot-smoker; and if that opinion was true then I guess we have a lot more pot-smokers in The USA than I thought.

I like that during the Last Winter Olympic we had a sharp and posh look. But I think this years Uniform influenced people to learn more about Snowboarding, was more laid back, and still screamed with American Pride,
and I love them!

Feb 18, 2010
by Anonymous

I want one

Where can I get one?

Feb 18, 2010
by Anonymous

Same

I want one also, well mainly the pants. I love the look of the distressed jeans and being a rider myself, I would LOVE to rock a pair on the slopes. We shouldn't say that wearing grungy jeans makes someone a pot smoker, because we can never say that one thing causes another without scientific proof, and that would be with correlations and stuff, but some people just like the feeling of being free and not all binded up in their pants. Would it be right to say that everyone who wears tight jeans is promiscuous? I don't think so. These boarders are representing their country when they incorporate the latest American fashion trend into their uniforms. They are setting themselves apart from other countries using style as well as their talent. I think it's a real magnificent thing when we can walk into a stadium of people from all over the world wearing a uniform that is all "polo" looking and everyone would know, that's the United States of America!

If anyone know where to find the board pants, please let me know :)

Feb 18, 2010
by Anonymous

To Clarify...

My point is that when you are representing your country in front of millions of viewers, you should clean up your look to help improve the image of the sport. A large portion of that audience has never watched snowboarding but everyone has seen way more than they want of young people walking around with their pants falling off.

Of course all the boarders who wear distressed jeans are not pot-smokers but that is the image that they are portraying.

Feb 18, 2010
by Chris Weiss

Interesting

Nice piece! I was wondering about that as I watched--I thought those were real jeans (pretty convincing). The first thing they teach you when snowboarding is not to wear cotton and especially jeans. Good to know it's Gore Tex.

People should lighten up--are the skin-tight suits that hug other Olympians' packages that much less offensive than the baggy jeans and flannel look? Or how about in other sports where uniforms are simply wearable billboards tattoed with the name of every sponsor? Give me a break. A uniform is a uniform and there's no reason to read anymore into it than that.

Feb 18, 2010
by Chris Weiss

One more point...

One other thing, from what I heard, the look was meant to be a throwback to the beginning of the sport, before they had all kinds of high-tech outerwear and gear. Back in '95 when I first started riding, Burton actually had a line called "Woodland" that looked a lot like these uniforms (albeit not Gore Tex). Basically the line made riders look like backwoods recluses or lumberjacks and showed a little love to the rugged outdoors that're at the heart of the sport. It featured flannel jackets, wool pants, down and waxed cotton. Nothing "pot smoking" about it. Personally I like the look, it sure as hell beats the neon green and purple that other posers are wearing on the hill.

Feb 18, 2010
by Anonymous

TOO BAD

Oh how I feel bad for your kids, how old are they? Your comment is pathetic, Burton did a great job with this uniform. You think plaid coats and jeans = POT??? Hey stereotype much, what a ridiculous statement and I truely hope your kids are toking up as we speak. Who are these "people" you are referring to? No one is sick of seeing these amazing snowboarding uniforms. "People" are sick of "people" like you who are in their own world and have NO respect whatsoever for a talented snowboarder! They are amazing athletes, and role models, don't compare someone from years and years ago to today.
You are an embarrassment to the USA!! Go back to where you came from and keep your mouth shut on the way!!
THANKS

Feb 18, 2010
by Anonymous

The fact that they are

The fact that they are loose-fitting is not an issue. Thay are all loose. Of course if you are a boarder and you like to dress that way, you are going to like them.
But this is literally the only opportunity for this sport to reach the homes of millions of people who never see snowboarding and what do they see.....jeans from the bottom of the laundry basket!
I am not judging the participants but the perception is out there and this will not help to change it.

Look at the US figure skater Johnny ?????..he chooses to wear a flamboyant outfit that has offended even diehard fans. That doesn't hel[ the image of the sport on its biggest stage. That seems to be a very selfish decision .

And yes, some of the speedskaters need to be taught about descretion particularly in the new world of large screens and HD!

The Olympics are for some, a once-in-a-lifetime opportunity to represent your country in front of the entire world. Like it or not, you are held to a higher standard than in any other event......or that is the way it used to be anyway.

Yeah, I sound like a prude but try watching this stuff with your young impressionable children and your perspective may change.

Feb 18, 2010
by Anonymous

To Too Bad

Unfortunately people like you are entitled to your opinion in this country as well.

Some idiot always has to take it into the gutter and hurl insults.

Get a life.

Feb 18, 2010
by Anonymous

Your Children Are Learning What You Teach Them

Your children aren't arriving at these conclusions simply by watching people excel in their sports. Unfortunately, you are infusing their brains with bigotry and prejudice and teaching them that a person is more about what they look like on the outside than who they are or what they can do. I'll take baggy pants over intolerance and ignorance every day.

Feb 18, 2010
by Anonymous

Why?

I'm completely mystified as to why snowboarders wear baggy clothes.

Scoring: One judge scores the standardized moves, another scores amplitude (the height of maneuvers), one scores quality of rotations, and two score overall impression.

I would think amplitude is dependent on speed. Shouldn't these snowboarders be wearing suits similar to downhill skiers so that can go faster, and "go huge" ?

This sport seems more like a fashion show, than a display of athletic superiority. Very different from other snow related events.

Feb 18, 2010
by Anonymous

why does it matter?

honestly people, why does it matter what our olympians wear? maybe shaun or scotty or louie ride better in looser clothes as opposed to those skintight body suits... not only did burton hit the mark for american spirit, but they made it appear like REAL JEANS and a REAL FLANNEL so, in conclusion, all i must say is that because you are not the one wearing it, it really should not concern you, and, if it bothers you than change the channel.
thank you
p.s. some people make such idiotic big deals out of the smallest, harmless, things

Feb 18, 2010
by Anonymous

oh i forgot

don't they just look a hell of a lot comfier than what the speedskaters or lugers or downhill skiers wear?

Feb 18, 2010
by Anonymous

Shop

LOVE the uniform! just when are we the public going to be able to buy the uniform! i would LOVE to have that boarding outfit!

Feb 18, 2010
by Anonymous

why?

" maybe shaun or scotty or louie ride better in looser clothes as opposed to those skintight body suits" - ummmmm, I doubt it. I'm absolutely positive they would go faster in clothes with less wind resistance.

comfy? THIS IS THE OLYMPICS. It's not about comfort. It's about WINNING.

Clothing in other sports is designed to help athletes get a competitive edge. The same cannot be said for snowboarding.

I can't wait for a real athlete to take on snowboarding, wear something practical, and crush these jokers.

Feb 18, 2010
by Anonymous

snowboard uniforms

Different sports have been discovered in varied times in history. Whatever they were wearing when the sport became "official" carried through today. With that said, snowboarding is a new sport. Since it's more popular among young people today, why not let them express themselves with their uniform? Other athletes in different sports can wear funny pants, sequins, feathers, etc........ so what's the big deal with the plaid jacket and demin inspired uniform?

Feb 18, 2010
by Anonymous

why?

The big deal will be when someone dresses for performance and completely dominates the Olympics. I think the snowboarders will give up on expressing themselves and just try to win.

Feb 18, 2010
by Anonymous

Uniforms

Snowboarders wear loose clothing because its a lot easier to move in. Going from a standing position to a grab trick or a trick like the cork or mic twist and back into the half-pipe you need to be able to move fast. A lot of the other sports use clothing for aerodynamics. Most snowboarding events are not based on speed but on technicality and difficulty of the trick. The only exception is boarder-cross where being the fastest is necessary. Now as for the style of the clothing tolerance is needed. Most competitors are between 18 and 30 and grew up wearing street clothes similar to the uniforms. Stereotyping them as grubby and potheads is harsh. The uniform does not make the person. For example michael phelps barely wore anything when he competed but later everyone finds out he smokes pot. We have had presidents who did illegal things and they wear suits everyday. Everyone needs think before giving your opinion.

Feb 18, 2010
by Anonymous

You're kidding me

What's wrong with smoking pot? Americans can binge drink and take prescription pills for their dick all day long.. but g-d forbid someone smoke a plant that has never led to an overdose, and in fact, has been used to remedy mild to severe ailments for thousands of years.

Get over yourself. When you are talented enough to represent your country in an athletic event, you can wear something "clean" and tight fitting. You should really get out from under that rock you're living in. There's a world out there that doesn't revolve around your ideas and opinions.

I applaud people who don't care what people like YOU think about them. They are doing what they love and showing no regrets for it. That's what should influence kids, not close-minded parents like you who get off judging accomplished Olympic athlethes for their clothing choice.

Feb 18, 2010
by Anonymous

Snowboard uniforms

"I can't wait for a real athlete to take on snowboarding, wear something practical, and crush these jokers."

Did you really just say that? these are the worlds best riders and to be quite honest there will never be another shaun white period he is a real athlete and yes he is crushing these jokers and him and the whole U.S. snowboarding team are wearing something practical !!! also downhill skiers and speedskaters wear those skintight uniform because they are in a timed event the half pipe is not a timed event yes speed does play a factor in amplitude but those loose fitting clothes are not making a bit of difference.. coming from a snowboarder myself who spends the majority of his time on the mountain in the half pipe.... lighten up its 2010 we are not living in the 1950's anymore....
And as far as Ross Rebagliati testing positive for marijuana he deserve to win another medal because if he can snowboard stoned and win he deserves tons of credit because there is no competitive edge in smoking pot and snowboarding I'm kidding. and by the way role models should be parents of children not sports athletes. People like you should just keep their comments to themselves. And i just spoke to one of my friends who works for Burton and he said maybe late spring release or next year on the uniforms

Feb 18, 2010
by Anonymous

???????

Its funny how some people read things. I voice my opinion which is what was asked for in the first place. I don't like the pants and I did not feel that they were appropriate for the Olympics. I also feel that they are further promoting the "IMAGE" that snowboarders have among the over 30 crowd.
I didn't create the image! Its the image in movies and the media.
I don't think that it is beneficial to the sport so I was very surprised that they did not clean up the look for the world stage.
These guys all want to make money and the larger your audience the more money they will make so why not dress it up a bit?
As a sport, snowboarding does not garner a lot of respect outside of the people involved in it unlike 90% of the other sports in the Olympics.

I was not judging anyone unlike so many others here. I was just voicing an OPINION and don't really care whether anyone agrees with it or not.

Now a judgement.....Holy Crap YOU people are uptight!

Feb 18, 2010
by Anonymous

yup

I like the uniform alot. Research shows that pot smoking does lead to other drug use. The Olympics have been very fun and WE (US) are winning even though we are wearing baggy clothes, so all is good =)

Feb 18, 2010
by Anonymous

Love It

I'm 37 and I love the look.

Feb 18, 2010
by Anonymous

Snowboard image

Did you know that the half pipe event had a packed crowd? i believe NBC said it was the largest crowd at a single event at this years Olympics hows that for image

Feb 18, 2010
by Anonymous

Baggy + Clothes = Freedom

I'm a 33 year old, drug-free snowboarder and I love the look of the US Olympic Snowboard Team's uniform. I can't wait to rock a similar look on the slopes.

Baggy clothes represent freedom of movement and freedom to wear what you want. We're so fortunate in America to have that freedom. Go Team USA!!!

Feb 19, 2010
by Chris Weiss

Seriously?!!

" maybe shaun or scotty or louie ride better in looser clothes as opposed to those skintight body suits" - ummmmm, I doubt it. I'm absolutely positive they would go faster in clothes with less wind resistance.

comfy? THIS IS THE OLYMPICS. It's not about comfort. It's about WINNING.

Clothing in other sports is designed to help athletes get a competitive edge. The same cannot be said for snowboarding.

I can't wait for a real athlete to take on snowboarding, wear something practical, and crush these jokers."

 

I hope you were trying (and failing) to be ironic here. Did you not see Shaun White obliterate the competition? And Lago take the bronze? Shaun White is the best halfpipe boarder in the world, bar none. Sorry, he's no joker.

Clearly you're not getting it. Skin tight suits might make them go faster, but it isn't a speed competition. It's not the men's downhill. If all these guys did was go flying off the halfpipe at high speeds there wouldn't even be a competition. Baggy clothes make them looser so that they can pull all those spins and flips that actually...you know...win the competition. Try doing the double mick with your balls smacking you in the ear because they're wrapped up in a glorified body condom.

Feb 19, 2010
by Anonymous

an opinion on yours...

seriously whoever left this comment is probably a woman. the american snowboard teams uniform first of all is a tribute to denim and flannel that both represent the blue collar american. second, how about your precious bode miller admitting to being drunk during races? or track athletes testing positive for steroids? and where do you get "gain respect??" snowboarding and freestyle skiing are the two fastest rising sports in the world. you must not be a boarder/skier yourself or you would make such a stupid comment. the group of guys on top of the mountain are some of the best sportsmen you can find, when someone stomps a trick you dont see them taunting, you see them congradulating. maybe its because your jealous of their talents at such a young age, im not sure, but anywhere there is snow, this sport has tremendous respect. seriously, like your kids wont smoke pot with their friends or go through their baggy stages of life, stop being a nazi conservative. these uniforms are just the US being the US and making a statement. and if you really dont like what theyre wearing dont watch, go grab a copy of mein kampf, salute your fuhrer and have a good read :D