Vegete - A Fruit Juice, Vegetable Drink and Alcoholic Beverage in One!


A while ago I penned an article titled The Top Ten Weird and Bizarre Japanese Soft Drinks. It did not include Vegete, but that's only because this odd alcoholic beverage hadn't come out yet. Now that it has, the weird wide world of bizarre Japanese drinks is a little weirder.

Vegete is a collaborative venture between Kagome, one of Japan's leading vegetable juice makers, and Asahi, one of the "Top 4" Japanese brewers. It contains a mixture of various fruit and vegetable juices spiked with a buzz-inducing 4% alcohol. That gives you the "what?", but I'm still working on the "why?"...

Is Vegete really so strange? I mean, mixed drinks like the Bloody Mary (tomato) and the Screwdriver (orange) successfully match alcohol with vegetable and fruit juices, and each is quite tasty - individually. Combining them to make a Bloody Driver or a Screw Mary, however, just doesn't work.


Japan's drinks marketers seem to use a "let's try anything" approach - a classic example being the revolting "Bilk" (yes, beer + milk) beverage that hopefully tastes better than it sounds. May the same be true with Vegete... and if you have a chance to try it, please leave a comment! (via

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Steve Levenstein

May 20, 2008
by Anonymous

V8 + Alcohol

There is an actual drink made of V8 and alcohol; it's the savior to drunks the world over. It's called a bloody mary. Perfect for those nasty hangovers.

May 20, 2008
by Anonymous

Someone Is Marketing To Me!

For all us booz-a-rexics out there this is a great product! I can get my vitamins, stay low cal and get drunk! Sweet!
Love the site fyi. :-) You're just the right amount of asshole. I was laughing at your back and forth in the condom post.

May 20, 2008
by Steve Levenstein
Steve Levenstein's picture

Love dem condoms

I gotta admit, the condom post ("The Top 10 Weirdest and Funniest Japanese Condoms") cracks me up too, regardless that i wrote it - especially the BIG finish...