Vice to Business: The ‘Blow Me' Franchise
Despite the overtly sexual connotation of the brand's name Blow Me, it's not what you think. Blow Me is a company that has found a way to make a profit from one of the other major vices on the planet; excessive alcohol consumption. Blow Me charges and fights the bad guys by administering onsite breathalyzer services.
Let's face it, when you're hosting an event or private party, it's too big of a responsibility to make sure that all of your guests are abiding by the legal limits. You don't want to be responsible for the catastrophic results that occur when a friend or family member has too much to drink and gets behind the wheel.
Blow Me administers breathalyzer tests during an event, or the morning after to make sure guests (including you!) are safe to drive. They use the same technology as UK police forces in order to get an accurate reading of a person's alcohol level. Of course, they don't physically detain people who have had too much to drink (though maybe that's another business concept or additional service to consider...think Dog the Bounty Hunter meets the LA County police force). But, they will do what they can to discourage drunk driving through education, awareness, and infliction of fear in an apparently non-threatening way.
The Blow Me staff also try to be as unobtrusive as possible, the website assures me; even abiding by your event's dress code. But don't worry; you'll still be able to recognize them. They'll be the guys and gals standing under the giant Blow Me signs, handing out brightly colored brochures, and of course shoving breathalyzer devices down your throat while possibly accusing you of intoxication.
Their rates start at 695 Euros, but you have to contact them directly in order to discuss your event requirements and learn more about the available packages. While it may not seem like the classiest option, and your guests may feel a bit like they are Paris Hilton being detained for a DUI; isn't this better than seeing someone you love (or at least tolerate) suffering from their drunk driving escapades?
So why not profit from one of the most widespread infractions in the nation, and do your part to help keep our streets safe? No one ever said one man's (or woman's) vice couldn't be another's payoff, right?
Blow Me has franchise opportunities, or start your own service on this side of the globe. This is certainly one concept that I can whole-heartedly advocate both from a business perspective and as a concerned citizen.
So what do you think? Could this be your next big business investment?
Beth Graddon-Hodgson, our Guest Blogger, is a professional freelance writer, editor and founder of WriteSourcing.com. She is genetically predisposed to entrepreneurialism, and loves to learn about new concepts.