Want To Seek Your Fortune In Fast Food? Use Future Fries!

There is little that can move mountains like a good advertising campaign. In this case it was a mountain of potatoes in Sweden. The restaurant chain Sibylla gave patrons of their burgers a chance to try their new fries last November. To get people to engage with the new product, named Future Fries, the company set up a campaign telling people that their fries could predict the future.

Sibylla's Future Fries (You Tube Image)Sibylla's Future Fries (You Tube Image)

I can sense you rolling your eyes from here. Lighten up. There was nothing truly serious about this. It was a light-hearted way to get the word out. The idea was for people to dump their fries out on their tray, take a photo of the result and post it on Instagram.

Sibylla's Future Fries (You Tube Image)Sibylla's Future Fries (You Tube Image)

The company then engaged the services of a real psychic, Vivan Eklöf, to check out the way the fries fell and reply to each person with what their future held. In addition, Eklöf made surprise apprearences in a number of the stores so that some people were able to get their future told in person. The company's Instagram account was inundated with twice the number of responses that they had expected.

Sibylla's Future Fries (You Tube Image)Sibylla's Future Fries (You Tube Image)

There is no word on just what there is about the new fries that are making so much ado, but Sibylla is up against a market of giant's like McDonald's, Burger King, and Max's (another Swedish company). The fries are crinkle cut which is different for most fast food establishments. At any rate, Sibylla experienced a 35% rise in business during the period of the promotion so it seems that those Fortune Fries will become a regular part of the menu this year. Sibylla also increased their "Likes" on social media by 1533%.

Sibylla's Future Fries (You Tube Image)Sibylla's Future Fries (You Tube Image)

The ad campaign, by the agency Volt, may have been a bit of a risky one considering that they were using it in a country where many of the people are atheists and skeptics. However, Swedes are also a group of people up for a bit of fun, and that is just what they had with this.

I can always see my future in French fries. It's called "lunch."

Sources: Creative Criminals, Creative Guerilla Marketing