What Technology Will Savvy Moms Be Using in 2009?
Today's time-starved, multi-tasking mothers are using more than
band-aids and paper-based calendars to manage their hectic lifestyles
and growing families. Mothers, now more than ever, are using technology
such as video, blogs and wireless devices to multi-task through their
busy days, using more than 5 separate technologies daily. 2009 stands
to produce a record number of tech-savvy mothers bridging devices
together to create everyday solutions.
According to research released by industry expert Maria Bailey in
her new book, Mom 3.0: Marketing with Today's Mothers by Leveraging New
Media & Technology, a mom's primary objective in using technology
is to stay in touch with her busy family and manage their schedules
effectively. In 2009, Moms will delve even deeper into the world of
technology as they discover new functionalities of the tools they are
Five technology trends to watch for in 2009 in the mom market cited by Bailey include:
1. The Emergence of Mom 3.0
They may be living in a 2.0 world but today's moms are creating
their own systems of solutions to operate on a 3.0 level. According to
research by Bailey's marketing to moms firm, BSM Media,
www.bsmmedia.com, the majority of moms (65%) utilize 5 or more forms of
technology every day. These moms are turning to devices such as
computers, cell phones and mp3 players, as well as communication forums
like blogs and instant messaging, to stay connected with their
families, deliver useful content to their peers and manage their
"Mom 3.0 is a powerful consumer who not only purchases products, but
influences the decision making process of her peers through the use of
new media, technology and content that is relevant and intuitive," said
Bailey. "She is the living, breathing personification of what Internet
trend analysts foresee in the emergence of Web 3.0."
2. Vlogs Become the New Blogs
Bailey predicts that Mom vloggers will outnumber Mommy bloggers by
the end of 2009, as moms begin to see the ease of distributing and
consuming information through video. Research conducted by BSM Media
points to online video as the next preferred media among Moms. In fact,
82% of moms have watched 2 or more videos in the last week, versus 35%
who have read blogs in the last week.
According to 64% of moms, video is an appealing format because it's
adaptable to their lifestyles. Vlogs allow Moms to learn and share with
other Moms -- all while stirring macaroni and cheese and answering
homework questions. And the emergence of convenient, handheld
camcorders, such as the Flip Video, makes shooting and uploading home
videos easy and accessible. Currently Newbaby.com, www.newbaby.com ,
has built the largest network of Mommy Vloggers who review products and
chronicle their journeys through parenthood.
3. The Return of Podcasts
In 2009, a decade after the buzzword was coined, podcasts will make
a comeback. Back in 1999, when podcasts first emerged on the technology
landscape, only 20% of moms owned some form of mp3 player. However,
today, over 80% of moms have a means to listen to a podcast, whether
through computer downloads or popular mp3 players like the iPod and
Zune. Whatever listening device Moms choose, podcasts are a perfect fit
for an on-the-go lifestyle. Moms can download specialized talk radio,
shows and music and take entertainment and relevant content with them
throughout their day, whether they are driving carpool in a minivan or
jogging behind a double stroller.
With 80% of the market having the right tools in hand, it's time for this medium to experience the growth it deserves.
4. Twitter, Micro blogging, Instant Messaging Expands In Functionality For Moms
Moms have contributed to the growth of the social media phenomenon
because interacting virtually with their peers allows them to nurture
relationships in a simpler way. Joining social networking sites allows
Moms to share product recommendations and parenting advice with
like-minded Moms across the country. Recent statistics show that more
than 40% of American mothers have Facebook profiles.
And now that these multi-tasking Moms have grown comfortable using
these platforms to share with their peers, they are starting to use
them to fulfill another core motivator -- staying in touch with their
families. Just as many mothers have found texting to be an effective
form of communication with their kids in 2008, in 2009 Moms will be
tweeting, instant messaging and creating profiles on sites such as
Facebook and MySpace to keep up with their adolescents and tweens.
5. Digital Photography and Video Sharing Leaves the Laptop
With the popularity of the Nintendo Wii among moms, Bailey hypothesizes that they will soon discover the functionalities of sharing photos over the game system and move their memory sharing from online to their living room. By inserting her camera's memory card into her Wii, a mom can create an interactive photo slideshow that can be shown in her home, as the perfect backdrop to a party, or shared virtually with other moms or family members that have access to the game system. Since many moms will be resolving to actually get their photos off of their cameras this New Year, digital photo frames will grow in popularity.