What You Need To Know About Search Engine Marketing
If you have always wanted to build a website and earn money online, then you are like thousands of other people who have the same goal. Your starting point would be to purchase a domain and find a suitable place to host your website. Once you have done that, you can begin building a website. It is going to be extremely difficult at first, because there is much to learn about site optimization. It is suggested that you read as much as you possibly can and ensure that you have a list of tasks that you complete every day.
One thing about maintaining a website is that you don’t just upload your site and then have a ton of visitors to it. People won’t even know your site exists at first, because it will not even be listed in the search engines. You will need to either manually enter your site into the search engines or wait for your site to be crawled by spiders. (I know that sounds creepy). Spiders are not insects, they are “bots” sent out by search engines to explore your website and index it. Depending upon what the spiders find on your site, your site will be added, according to what it contains, to the search engines.
Once your site is established, you can then start to attract traffic to it through a variety of free and paid methods. Here are some finer points for good search engine marketing:
1. Research your Keywords very carefully. You need to be certain that the competition for the keywords that you have chosen is not too high or you will be paying a premium for those keywords! This is because many other people (your competitors) want to use the same keywords, and this will drive up the price that you have to bid in order to use those keywords. Keywords that are way too broad are useless. Search instead for long-tailed keywords and phrases. The bids on these keywords are generally a lot less costly to bid on for a pay per click campaign and the searches for those keywords are usually higher.
2. Running a pay per click ad can be extremely tricky. You need to monitor it constantly because you need to see how many click-throughs you are receiving. If you are not getting enough “click-throughs” then you will probably have to re-write your ad. If your ad copy is not very compelling then no one will get to your landing page. Everything must be uniform and relevant – your landing page, your ad copy and your keywords.
3. Your landing page must be very targeted. In other words, when people land on your page through your pay per click campaign they better see what they are expecting to see or it is likely that they will leave immediately. You will end up paying for a click and getting nothing in return with each visitor that lands on your page and is not impressed with what they see. You should create a targeted landing page for each of your PPC campaigns and work on building that page around the keyword to ensure that it is laser targeted.
If you have a PPC ad running, it is important to constantly monitor and tweak that ad, to ensure that it is performing exactly as you expect it to. If you are not monitoring your ad closely, you can definitely lose money very quickly. A PPC ad is always evolving and requires you to constantly keep watch over it. You may wish to research and bid on more keywords as your campaign develops, because the more targeted those keywords are, the better.
If you have a pay per click (“PPC”) ad running, it is important to constantly monitor and tweak that ad, to ensure that it is performing exactly as you expect it to. If you are not monitoring your ad closely, you can definitely lose money very quickly. A PPC ad is always evolving and requires you to constantly keep watch over it. You may wish to research and bid on more keywords as your campaign develops, because the more targeted those keywords are, the better.
Unfortunately, a lot of new marketers make the mistake of running a PPC campaign without much knowledge about how they work. It is important to carefully conduct your research and ensure that you are running a solid campaign. If you are not, your ad may be pulled by the search engine marketing company or you may end up paying way too much money for your campaign with very little ROI (return on your investment).
Tabitha Jean Naylor