
However, for those smaller manufacturers who are interested in
seeing inventions, submitting your invention under the premise of
confidentiality without them actually having to sign an agreement helps
to bridge the gap and lets some progress happen, especially for those
executives who are liability or written contract adverse. This tends to
be the case early in a relationship, especially when they don’t know
you yet, and when they are not even sure whether they want to proceed
with the invention at all.
Granted there is inherent risk
associated with this method of submitting to a company, however it is
my belief that the advantages of potential progress far out weigh the
small chance of plagiarism. Further, I generally revert to this
procedure especially when the invention is in a small enough niche
market that there is likely not justification for any type of lawsuit
concerning it. Thirdly, I tend to do this with companies that I have
already pre-qualified, had some experience with, and/or have talked to
the executive and so forth. This is not to suggest that it is 100
percent safe to submit to a company just because I have spoken with
someone in the company. Lastly, I do not use this procedure if the
premature public disclosure of the invention is an issue for either US
or foreign patent filing. The inventor/client must always make the
final decision as to how lenient they want to be with their submission
policy.
If the potential market in the next 10 years for the
invention were over $50 million in retail sales, then the inventor may
want to be a little more conservative regarding their procedure for
submission to a potential manufacturer. I use this as a arbitrary
figure for the sake of example. If the total market were worth $50
million retail, then the manufacturing company that you license may
gross $25 million. If the inventor were to receive a 5 percent royalty
then this would amount to $1,250,000 over a ten-year period, or $125,000
per year, minus whatever commissions you paid for negotiation of the
license.
Therefore the net income to the inventor may be in
the range of $100,000 per year. When you consider that it costs a
minimum of $20,000-30,000 for due diligence to get a patent opinion of
scope and validity prior to even determining if you have a potential
lawsuit against another company, it would be highly inefficient and not
a prudent financial move to consider a lawsuit because the potential
reward would not sufficiently offset the cost for bringing the
lawsuit.
As such, there has to be quite a bit at stake, such
as $100’s of millions before even considering going into the litigation
realm. If litigation is not a reasonable alternative, then the next
best thing is to make sure you are working with a company that is
trustworthy, based on their track record and previous treatment of
inventors.
Nothing is written in stone so at some point the
inventor has to take a leap of faith and hopefully companies have been
pre-qualified enough that this leap is being made into the hands of a
good company. This also emphasizes the need for the pre-qualification
and interviewing at places like trade shows, during in-field market
research, and with interviews with executives in the company and people
in the industry.
Ron Docie, Sr. is President of Docie Marketing and Docie Development. He is the author of The Inventor's Bible, How to Market and License Your Brilliant Ideas, and has successfully commercialized new products and technology for himself and his inventor clients for over three decades.