When You're Only As Good As Your Last Tweet, Voycee Your Opinion

The paradigm of ephemeral messaging that was ushered into the social media space by apps such as Snapchat appears to have influenced others who want a piece of the "now-you-see-it-now-you-don't" action. Like a modern-version of the messages received by Mr. Phelps on the popular hit TV series of the 60s Mission Impossible, this software is all about self-destructing to cover one's tracks, less you be put at risk.

Slips of the tongue & other body parts...

In the current Weiner-esque era we live, when x-rated selfies are being caught literally red-handed in viral text messaging, is it any wonder that someone would eventually create apps and platforms that would address the undressed? When texting morphed into sexting, many sacrificed public exhibitionism for momentary titillation.

Who hasn't uttered something only to wish they hadn't moments later. In fact because this behavorial trait happens so often, some feel this element of  our human nature needs to be protected, similarly, to our other legal rights. So much so, in Europe that the European Court of Justice has taken steps to thwart the Google from holding too much information on us.

Termed the "right to be forgotten," the EU has ruled that Google must respect such requests made by private citizens who want "irrelevant and outdated information" removed from the Big G's SERPS (search engine results pages).

Living in the moment...

It is within this context, that Voycee, a new social network seized the opportunity to become the first social network to allow members one status update at a time. In essence, every time you post a new message or share new content on the service, your previous communiqué simply vanishes as if it never existed. In other words, it's the first social network not to offer a history-saving feature. With Voycee, you're a rosa blanca or clean slate every time you post.

Founder Ilfan Radoncic justifies his network's 'pro-privacy' value proposition as a central point of differentiationIlfan RadoncicIlfan Radoncic between his platform and those of Facebook, Twitter and others. “Voycee is all about protecting your privacy, you have zero history with us,” explains Radoncic. “Many social networks try to collect as much data from you as possible to store onto their servers, plaster their ads all over them and eventually sell your data to other data collection agencies.”

The Irony of Snapchat...

White Snapchat is to be credited for establishing the 'disappearing message' model, co-founder Evan Spiegel this past week might have wished his own app existed when he attended Stanford University. In emails, acquired by Gawker's Valleywag blog, Spiegel stooped to the level of Zuckerberg when he labeled sorority sisters, "sororisluts" and encouraged his fellow Kappa Sigma frat bros to get sorority women drunk enough to have sex (see more here at "Snapchat, Facebook, Brogrammers & The Art Of Tech Hubris").

Big on Bootstrapping & Small Servers

Radoncic who runs the interactive agency 6th Sense has also differentiated himself from Zuckerberg and the Twitter team, by bootstrapping his company versus seeking outside funding. His advantage over the big guys is since he doesn't store any history, he can keep "his servers as small as possible while other social networks (have to) build bigger and bigger data centers."

“We can certainly go the route other social networks are going, with promoted posts, recommended users and ads in your feed but will certainly try to stay away from that as users hate ads and we promise this will always be a free social network for users,” adds Radoncic.

Tail Doesn't Wag the Dog

So with no digital trail to speak of, this network has addressed the need of those social media folks who agonize over posting just the right words, photos and contextual nuance -- in an effort to paint a perfect portrait of their personal brand. With Voycee they will no longer have to dwell on that aspect - because if they slip up on one status update, all they have to do is replace it with another.

The only question remains, if you're only as good as your last tweet, who really knows what you stand for. Yes, the tail doesn't wag the dog here, but like Snapchat, at the end of the day is it really a 'tale' worth telling?