Dependent on what team you are rooting for in this year's Super Bowl (#SB44), you might be surprised to learn who is winning on the Social Media field of play. When Indianapolis Colts' Peyton Manning faces off against New Orleans Saints' Drew Brees, you might want to check out some of the stats and trends surfacing on the social networks before placing your final wager.
After the Saints won the NFC Championship Game on January 24, 2010, against the Minnesota Vikings in the Superdome, fans from all across New Orleans, including fans who were exiting the game, started a Mardi Gras-style "Who Dat" on Bourbon Street with modified lyrics, chanting, "Who Dat, Who Dat, Who Dat in the Super Bowl!" in reference to the Saints advancing to the Super Bowl for the first time ever in their (at the time) 43-year history. Will this emotional contagion also spread throughout social media channels and sway the odds over to Saints?
Let's take a closer look at the stats...
According to Yahoo Search, almost 92 percent of song searches were for the "Who Dat" theme song and its catchy lyrics, whereas there was a 'silent minority' looking for the "Colts Fight Song." Who Dat's YouTube video which can also be purchased at iTunes has passed the 500,000 view mark and is one of a dozen remixes available.