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Will Social Networkers Flip For 'The Flip' This Holiday Season?

Anyone can be a filmmaker these days, and social networkers are learning more and more why it's important to include video as a major component of one's social media plan. This holiday season, the 'Flip,' one of the most compact video camcorders on the market today is debuting just in time for Christmas, Hanukkah and Kwanzaa .Will it be this season's hot ticket item?

Here are some reasons why you or those social networkers on your Holiday gift list may appreciate the Flip this year!

Flip and Picture Quality.

If you're going to use video to showcase your brand on your Web site or YouTube, you're going to want the best. Even though Apple's iPhone 3GS now includes video capability, as do many other smartphones, they do not yet offer the same picture quality as the FlipHD.

 

 

Flip Pricing

Social Networkers like to keep their costs down, and Flip is one of the least expensive camcorders on the market. Compare with iPhone that ranges from $199 to $299 for the device alone, plus a two-year AT&T contract at approximately $70 per month. At $230, the MinoHS is the Flip's most expensive model, and there are no additional monthly fees.

 

Video Increases Sales.

Social Networkers know that people buy from people they know and trust. Video presents you to your clients, prospects and customers up front and personal. While Flip won't promise you more sales, there is a greater return on your investment based on the purchase cost and the quality of video (see #1 and #2 above).

 

Video is Immediate. 

Got an idea or a message? Go direct from camera to the Internet without skipping a beat!  The Flip contains a flip-out USB arm that plugs directly into a PC or Mac, to transfer video to YouTube, Facebook, MySpace and one's Web site within minutes

 

 

Demographics.

You may be asking yourself, “Why should I invest my time and efforts into online video to promote my product? Only college kids watch videos, right?” Wrong. According to a nationwide survey conducted by Burst Media, online users between the ages of 35 to 44, and 45 to 54, are just as likely to search and view online video content as online users ages 18-24. Jodi Lipe, director of marketing of Cisco's consumer products says their ad campaign for the Flip is targeted to young makes 18-34 and a broader 25-54 group," looking for high quality portable video camcorders.

Better-Educated Leads.

Customers are more likely to watch a visually stimulating video about your products than they are to read a long and tedious text document. The Flip's 60 and 120 minute playback videos gives you plenty of time to motivate your potential customers or clients to learn more about your products and services before they purchase. True, shorter videos are sometimes more effective in piquing one's interest, but the Flip gives you the best of both worlds, where longer vids can be used for webinars or instructional types of presentations.

There are also other reasons for social networkers to purchase a camcorder this holiday season, whether it be the Flip or another brand. Consider the following.

YouTube is King!

With an audience of 85 million viewers, YouTube is the place to be seen online.  Not only is YouTube now the 4th most popular website on the Internet, it's also the 2nd biggest search engine! Social networkers need to collect on a piece of that action.

 

Google Loves Video! 

And not just because they own YouTube. Video puts your SEO on steroids!  With video, you can dramatically improve your search engine rankings in a shorter period of time than any form of organic search techniques can accomplish.

Embed Your Videos into your LinkedIn Profile!

Today you can even embed your videos into your LinkedIn Profile and add some additional flair to yourself, your brand, product and services. (See my previous blog, "Embedding Video Into Your LinkedIn Profiles." )

 

 

Interesting to note, Flip's microsite (www.doyouflip.com) invites users to submit their own "Flip moments." For social networkers  this is a great opportunity to utilize another distribution channel to highlight one's brand, product and services. Lipe indicates Flip's objective is "to democratize video." To that end, Cisco is utilizing user-created videos in their advertising campaigns, from the everyday user to  celebrity-shot videos from the likes of Usher, Stevie Wonder and skier Bode Miller.

From a social networking standpoint, the Flip can become your brand's solution for jumping into the video production arena painlessly, with very little outlay and a negligible learning curve! (Buy here.)

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Ron Callari
Social Media Trends
InventorSpot.com
Follow me on Twitter

Comments
Dec 3, 2009
by Anonymous

I love the flip-out USB

I love the flip-out USB connector - not having to pack a cable and a charger is a real plus.

Dec 3, 2009
by Anonymous

Is the "Flip" camcorder a valuable social media tool?

Not only is the Flip Camcorder a Valuable Social Media Tool, i believe the Flip Camcorder is one of the many tools that will change the way the "breaking news story" is reported. Pretty soon (if not already) the common citizen will be "on location" for major news stories and be able to stream that story to the internet. The days of organized Television news programs are numbered.

Dec 3, 2009
by Anonymous

Flip Video Usage

Flip video is user friendly and I use it to export videos directly to social sites as Reddit, Stumbleupon, Twitter and Facebook. Plus, it has great use as a deterrent against crime in our neighborhood. I film speeders and potential thefts along our blocks and post to our neighborhood watch group and the local police. It is a good social tool, learning device and protector of my neighborhood !

Dec 3, 2009
by Anonymous

Flip has a competitor: The Phone

Great tool - but less so with the iPhone and other smartphones with video apps. But anything that becomes - and is actively used - to keep your content development engine running smoothly is only an asset. Because it is very much, in part, a content driven economy.

Dec 3, 2009
by Anonymous

Flip ideal for SM toolkit

Hi Ron;

We use it to create conversations with our colleagues and partners to add a new dimension to blogging- embedded in the blog page but it is easier to the follower to watch the video than read a long post.

Carry it around and capture simple clips that are uploaded to your YT account, then linked to your blog- instant syndication!.

Craig
@socialmediawave

Dec 4, 2009
by Anonymous

Flip for social commerce

A large social commerce platform I've been working on over the last 18 months is going to be using and integrating Flip to allow SMEs (or SMBs for the US) to rapidly create and upload video content to support their online sales activities. Whether the approach is going to be valid or not has yet to be seen, but the thinking behind allowing video blogging, UGC videos for sales support, etc. I think is sound.

The only real issues I can see have to do with helping people produce 'professional' looking work. So I can see User Experience folk having to work hard to deliver video frameworks which can be populated by end users to help with the quality issue, but otherwise my feeling is that Flip presents an excellent, cheap, social media tool...

Julian

Dec 4, 2009
by Anonymous

Flip useful for certain things and not others

Hi Guys,

The flip is great if you are filming in close proximity to your subject and indoors.

If you are shooting outdoors or need to film a group of people so that you are not close to the person speaking the sound will not be clear.

The flip is great for what its good for which is up close, low background noise conditions. If you need to film in more diverse conditions we recommend using a camera with an external microphone input so you have a perfect localised sound source even at a distance and even outdoors. The difference is huge.

Normally you only get this feature at about 1000 pounds upwards but CANON have external mic inputs on all their camcorders and you can get a good one for 250 pounds (e.g. FS19 or FS20).

I absolutely agree with Katie that the best video content is that which comes across as being made by real people, not too slick and corporate. However there are tips and tricks you can learn to make your own authentic looking web videos and at the same time do it really well.

We run one day courses training people to create their own web videos for business and social change, www.beinspiredfilms.co.uk/strategic-storytelling/

Ravinol Chambers, Be Inspired Films
www.beinspiredfilms.co.uk

Dec 4, 2009
by Anonymous

Is the "Flip" camcorder a valuable social media tool?

Thanks Theresa, thanks Katie, thanks everybody who has flipped. I personally have, for sure, and I was amazed how easy it is. I use to carry large cameras on my shoulder and get arthritis, bursitis and other afflictions ending with the suffix "is". No more of that! It's a brave new flippy world out there!

Every real estate agent should have one. Mandatory. Obligatory. No excuses and no exceptions! They shouldn't get a license without proof of purchasing (of a upscale flip). Every realtor who flips properties should have ten flips.

Cops should have flips.

Then (I'm not kidding) they should lobby the government to subsidize every citizen to have a flip in order to record everything going. There would be less crime and more evidence in the courts of law. Law firm associations should lobby the gov for that as well. Unfortunately, this message would get lost in the dark flipless universe.

Flip lovers, let's flip together for a better, more visual and safer world!

Dec 4, 2009
by Anonymous

Is the "Flip" camcorder a valuable social media tool?

I've used my Flip HD camcorder several times to promote an upcoming event or to capture something just to put it on our facebook page and on our twitter account. I'm able to almost instantly and cost effectively show consumers what's going on and why they should be here enjoying the event. I can't do this using a professionally produced and edited video. The Flip has some basic editing tools included with it so I can delete the sections where I've accidentally ended up videotaping the ground - bonus! Wish the sound picked up more but sometimes that for the best as well.
Jeannie
www.wisdells.com