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Winklevii Bust A Nut While Crackin' Joke About Arch Nemesis Zuckerberg

The not-so-dynamic duo who continually fall short in bringing down the one man who stood between them and a billion dollar social network are seeking alternate means for remuneration. That's right, the Winklevoss twins have taken to the TV airwaves to zing their arch nemesis Mark Zuckerberg in a Roll Global TV commercial for pistachios.

Yes, following in the footsteps of D-Lister celebrities, the likes of ex-Governor of Illinois Rob Blogoyevitch and Snooky from the Jersey Shore, the Winklevii are using the self-deprecating formula of these clever ads to state their position one more time. For them, the purpose of this commercial is not only to sell nuts - but to also firmly identify themselves (if you didn't already know) with the one single thing in their lives they're known for - allowing the megalithic social network Facebook to slip through their fingers.


As a caricature onto themselves, the creators of "Facebucks & Dumb F*cks" actually dubbed the infamous twins: "Tweedle Dum & Tweedle Dee" in a graphic novel satire about Facebook (aka Facebucks) and it's rise to power in the social media space.

Page from Facebucks & Dumb F*cks graphic novelPage from Facebucks & Dumb F*cks graphic novel
In addition to this award-winning eBook, hoping to ride the coat-tails of an even bigger media enterprise, the Winklevii's case against Zuckerberg was sensationalized in the movie, "The Social Netowrk." Their original settlement of $65 million has been a bone of contention for the twins after the ruling came down from the 9th Court of Appeals that Zuckeberg was not obligated to pay one cent more.

Harvard students Divya Narenda and the Winklevii initiated their suit against Facebook all the way back in 2004, accusing fellow student Mark Zuckerberg of taking their idea for college social network CONNECTU and transforming it into what we know today as Facebook.

Page from Facebucks & Dumb F*cks graphic novelPage from Facebucks & Dumb F*cks graphic novel
While the twins case was based on what they assessed as a low valuation of the company at the time, Federal Appeal Chief Judge Kozinksi summed up this case as follows...


So I guess the boys will have to lick their wounds and move onto greener pastures. But will pistachios  translate into the type of monetary green they were looking for? Can't imagine the boys's waning celebrity is still relevant enough to make Roll Global ante up the additional millions they were seeking from Zuckerberg.

Perhaps Mark should consider crackin' his own rebuttal commercial? Then again... some how I don't think the "Privacy Meister" would want to go as far as busting a nut on public TV.  Some things should be kept off one's social graph... don't you think?




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Ron Callari
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Oct 7, 2011
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