The world's largest advertisement debuted in Dubai today. Sorouh Real Estate is paying UK based company, Ad-Air, an undisclosed amount of money for a 215,278 square foot (20,000 sq m) advertisement that can be seen by outgoing and incoming passengers at Dubai International Airport.
Aerial photo of Sorouh's advertisement.
The advertisement has been certified by the Guinness Book of World Records as the largest "banner" in the world. Ad-Air estimates that some 15 million people will see the advertisement every year. While Ad-Air does not disclose the price of its individual mega-advertisements, Ad-Air has stated that its prices range from £40,000 to £80,000 ($80,000 to $160,000) per month. Ad-Air has also acknowledged that it has rights to 30 airports globally. Expect to see similar giant ads at both Los Angeles International Airport and Chicago O'Hare next year.
Sorouh Real Estate plans fill the advertising space with a million pictures of faces from people around the world. For every picture uploaded Sorouh will donate one U.S. dollar to the United Arab Emirates' Red Crescent organization, the Middle Eastern equivalent to The Red Cross. More information on uploading pictures here .
Via: The Guardian Lee Nunley
Middle Eastern Innovations Writer