Like August's Samsung Hennessy, the new YotaPhone has two screens. Of these phones, though, the Yota sounds more like something I would want to buy. On the front of the device is a 4.3”, 720p colour display, not unlike what's on your typical smartphone. But, flip the phone over and you'll find a 4.3” greyscale e-ink display, the same type found in your typical inexpensive Kindle or Kobo ebook reader.
The idea is that you can use the power-sipping, sunlight-ejecting e-ink display while doing mundane tasks and only use the backlit LCD when you need it. E-ink displays only require power when they're told to display something else, after all, so this sounds like a good thing for battery life. The e-ink can also be used to show things like received texts and social media updates at all times.
Nicely, the Moscow-based Yota Devices didn't really compromise much to get both screens in there. Running this chimeric phone is a Qualcomm ARM CPU with two cores at 1.7Ghz, 2GB of RAM, 32GB of flash storage, 13MP (with LED flash) and 1MP rear and front cameras; WiFi, Bluetooth, GPS, the usual bunch of environmental sensors and Android 4.2.2 Jelly Bean.
Android 4.4 KitKat is coming out soon, so let's hope Yota's planning to roll out an update. Meanwhile, the battery capacity is listed as 1800mAh, but unfortunately the company doesn't give any runtime figures. Exterior colour options include black or white, and the whole thing measures 0.4 inches (0.99mm) at its thickest point with a total weight of 5.22 ounces (148g).
All that said, the YotaPhone will apparently arrive internationally come next month. Pricing is a little unclear – an earlier report quoted 500 Euro, equivalent to a hefty $673 in US dollars – but we'll see how things shake out. You can pre-order the pre-ordering info (yes, you read that right) over here.