Your Online Presence Is Important: Build Your Website The Right Way
If you are an inventor and have innovative products on the market, chances are you are using Internet as your marketplace. However, you should know that having your own website, instead of using a shared platform. This way you can generate your own traffic and pass a distinct and unique image for your potential costumers.
We all know that building a site can be a true nightmare, specially if you do not possess the required skills to do it. There are website builders available online, like IM Creator, Yola, and Webs, or you can always pay some company to build a site for you. Either way, there are a few things that need to be taken into account.
Quite often, people worry about the "branding" before thinking about security, speed and responsive design. And that is wrong, because you will then get the branding right but end up with a non functional website. Another important aspect to consider is content - your website is your company's welcoming card, so it better be good in order to give clients the best perspective.
Also, as I have covered before, you definitely should take the "mobile" users into account by designing a mobile version of your website or, as an alternative, building a responsive website (this is, a website that adapts itself to all platforms). By not doing this, you can be preventing your costumer base from reaching you quickly and effective.
Essentially, the keys to make a website appealing and engaging are to really understand the boundaries of your business and communicating with costumers. With this you will be able to build a consumer-focused website, instead of a business-focused one.
Also, keep it simple. The era of the complicated websites is more than gone, so make sure your website is reliable, easy to use and fast, instead of cluttered and bulky. This way, visitors will enjoy being on your website.
Diogo Costa • International Innovations