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Branding: The Shield That Your Product Needs

If you want to increase your exposure and protect your product, branding is a key component in your marketing strategy. Things like consistency in the quantity and quality of products that are produced, producer name, company logo and byline bring a certain level of uniqueness that can distinguish your business from rival competitors. When engaging in both marketing and advertising, it is prudent to have all these qualities in place to maintain credibility to both clients and potential clients.

Watch Your Home From The Outside With NetCam

Belkin's NetCam is home when you're away, giving you access to your home via your smartphone.

New "Safe to Sleep" Bundle Reassures New Parents

The SafeToSleep company does it again with a breakthrough anti-SIDS bundle that will bring parents peace of mind.

Top 10 Best New Spy Cameras For The Sneaky Surveillance Enthusiast

Spy cameras have come a long way since their introduction back in the late 1800's. See ten of the most clever hidden spy cameras currently available.

Resveratrol Drugs Could Prevent Aging and Fight Diseases Like Diabetes

GlaxoSmithKline is getting ready to use drugs that contain resveratrol, the compound that gives red wine its health benefits, in a number of drugs. The company currently has about 117 drugs in trials that are designed to help fight conditions such as Diabetes and Cancer. There may also, in the future, be anti-aging drugs as well.

Think Higher - The Levitating BAT Mouse

Is your wrist sore from pushing a mouse around all day at your computer? Well, with the BAT Levitating Mouse, you can live in the future and prevent Carpal tunnel syndrome at the same time. But you'll have to lift more than a finger to do it.

Giant And Tiny 3D Printing

Two news stories today talk about 3D printers from different sides of the scale. First we have the Gigabot, a large 3D printer for larger prints, and then the Nanoscale, a tiny printer able to create very small 3D models.

The RetroN Consoles: The Perfect Way To Enjoy Gaming's Past Glories

It's a sad fact of being a retro gaming enthusiast: eventually, there aren't going to be any working old-school consoles left. As a result, unless we all want to resign ourselves to abandoning your passion once your console dies on you (which it will), ROMs and Emulation are only way to keep the hobby alive...right? 

Not exactly. 


Hold-Me Mug Gives Mug Snugglers The Opportunity To Get A Little Closer

Attention all you mug snugglers! Designed with mug hugging in mind, Hold-Me Mug's organic design allows you to get super cozy with your warm beverage of choice.

RC Japanese Style Toilet Runs Away When You Come Running

The Benki RC Japanese Style Toilet from Nigiwai-Showten takes the traditional Japanese squat toilet to a new, lower level by reducing its size and adding wheels. Why? Because Japan, that's why.

Creating Construction Sustainability With Hempcrete

A lot of people are concerned with creating low a carbon footprint and ecological sustainability. Now you can build a home from more sustainable materials that also creates a reduced need for heating and cooling with something called hempcrete. Hemp has long been known to be a versatile and easily replenished resource for making everything from clothing and ropes to chips and buildings. Hemp has also long been vilified by the ban on marijuana.

Google Shows Talking Shoe

Google is showing off their latest experiment at SXSW, the Talking Shoe. It uses funny sentences to try and get you moving to keep you active and exercising. While this is not a real product, it is an example of what can be done with modern technology.

Got A Pest Problem? Handy Bottles Of Rare Pee Can Be The Solution

If you've got a pest problem and you've tried all the usual sprays, bait traps, and sonic repellents and nothing's worked. If you're done with putting down poisons that harm the environment, now may be the time to dig deep into that arsenal of weapons and pull out the big guns. Now may be the time to instill the fear factor.

How Grandma Got Her Groove Back - Fujitsu's GPS Cane

Next time your aging loved ones want to get some fresh air or run some errands on their own, let them! Fujitsu's GPS Cane prototype provides older generations with easy-to-follow directions, health monitoring, and an important link to Next Generation technology. Oh yeah, it helps them walk too!

Why Do Social Networks 'Acqhire' vs Acquire Only To Super-Size?

Commericial acquisitions and mergers were a 20th Century phenomenon that allowed companies to grow and prosper. In the first and second decades of the 21st Century, those types of business practices may be antiquated. "Acqhire," is a neologism recently added to our lexicon to indicate when a social networking company is acquiring a start-up company mainly for its talent versus its infrastructure.

Guerra de La Paz Wears Their Art On Their Sleeves

The clothes we wear tell part of a story about who we are. Cuban artist team Guerra de la Paz uses recylced clothes to express their political and artistic messages.

MakerBot Announces 3D Scanner

MakerBot announced the MakerBot Digitizer, the first mass market 3D scanner which can scan real life objects, turning them into digital models in order to be printed again. The company was showing off their prototypes at the SXSW conference.

At China's Luxurious Panda Inn, All The Rooms Are Bear

The newly-opened Panda Inn in Emeishan, China, offers guests the bear necessities of the panda variety. Elegantly appointed suites like the Space Room, Digital Room and Forest Room display panda-themed décor that's bemusing, bewitching and even bamboozling.

Finally! Hot Dogs So Comfortable You Can Stick Them In Your Ears

Have you always wanted to put hot dogs in your ears but couldn't find a good reason to do it? Or any reason to do it? Look no further. The reason to put hot dogs in your ears has arrived and is here now. Right now!

No Electricity And Need A Light? Then SOCCKET To Me!

A group of Harvard alumni said let there be light. After some serious work and designing, and a few fun games of soccer there was light. It is a fairly simple idea to bring electricity and light to areas of the world where such things are scarce. It comes in the form of a soccer ball called SOCCKET that captures kinetic energy during play. Just a quick half hour of play can power an LED light for up to three hours.